RAE: The Good Way to Avoid the Harmful Ray

Flip Flop Shops and Filtrate Unveil Exclusive Erica Hosseini Filtrate Eyewear Line

January 11, 2011 // Franchising.com // ATLANTA – North America's "Free Your Toes" retailer kicks off the New Year with big news for eyewear enthusiasts.

Flip Flop Shops, North America's first retail chain exclusive to the hottest brands and latest styles of flip flops, sandals, and accessories has partnered again with Filtrate Eyewear. Together the brands are teaming up with PRO Surfer Erica Rae Hosseini to bring consumers her signature eyewear line. Fit for surfing babes and chill, laid-back dudes, the new RAE line fits Hosseini's signature beachy, So Cal lifestyle and will be made available in all Flip Flop Shops locations in early-February 2011 in four colors, including: red, black, matte black and brown.

"Since bringing Filtrate Eyewear into our shops back in June, the brand has become a huge hit with our consumers from coast to coast," said Brian Curin (Size 10), the President of Flip Flop Shops. "Teaming up with Filtrate and Erica is huge! I'm stoked for the new shades and know consumers will dig the sleek style that is perfect for any occasion."

The RAE line offers oversized eyewear that is perfect for men and women who live a laid-back, casual lifestyle. The RAE styles also come with polarized polycarbonate lenses that block out 100 percent of all harmful UV rays, including: UVA, UVB, and UVC.

"Eye protection is a must, especially when you spend most of your day in the sun," added Hosseini (Size 10), who became the face and feet of Flip Flop Shops in November 2009. "Filtrate Eyewear is known to protect your eyes from harmful rays, without sacrificing style. For the RAE line, I wanted to create a style that would fit guys and girls alike and be a staple in any wardrobe."

Filtrate introduced its extensive line of fresh, fashionable sunglasses to North American consumers in 2010, with Flip Flop Shops being one of the first U.S. and Canadian retailers to carry the brand. Established in 2003 in Australia with the simple idea to create quality eyewear at an affordable price, Filtrate offers a vast range of sunglasses for men and women and the lifestyles they choose to lead.

"Flip Flop Shops found a major void in the retail industry for consumers wanting a one-stop shop to find the hottest brands and latest styles of flip flops, and have done a tremendous job filling it," said Wade Sutton (Size 10), the CEO of Filtrate Global. "We've enjoyed working with the company and watching the 'Free Your Toes' movement spread throughout North America. The RAE line was the perfect 'fit' for our partnership with Flip Flop Shops, and we look forward to building our relationship for years to come."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian and O'NEILL, among others. Their mission: to provide the opportunity for anyone, in any climate, to

"Live…Work …Play With Their Toes Exposed®" while wearing the freedom of flip flops on their feet.

Today, Flip Flop Shops has locations operating throughout North America, including Canada and Hawaii, as well as the Caribbean and Guam.

For more information on the RAE eyewear line or to find your nearest Flip Flop Shops location, visit www.flipflopshops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian, and O'NEILL. The recipient of the International Council of Shopping Centers' prestigious "Hot Retailer Award," Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of the world's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With more than 30 shops currently operating and 50-plus in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.

About Filtrate

Filtrate was established in 2003 with a simple idea - create quality eyewear at an affordable price. True to its roots, the brand continues to define style and comfort with fresh on-trend designs. For the lifestyle you choose, Filtrate is there to offer better options for your dollar. For more information about our products or where to find us, go to www.filtrateeyewear.com

About Erica Hosseini

Born in 1987, Erica Hosseini is a professional surfer and model from Newport Beach, Calif. Hosseini began competing in the National Scholastic Surfing Association (NSSA) at age 13. She entered her first pro event in April 2002, the Foster's Cup at Lower Trestles, where she eventually won 2nd place and became the youngest surfer (male and female) to make the final of an ASP pro event. In 2003, she won 5 NSSA titles - Southwest Open Conference, Explorer Conference, Regionals, NSSA National Open Women's Title, and The Governor's Cup. In 2004, she finished 2nd in the Nationals Open Women, 1st in OP Pro, and a 3rd place bronze medal in the ISA Jr. World Championship in Tahiti. In 2005 she won 1st place at the Volcom Championships, 1st at the U.S. Championships, and 4th at the Target Pro Jr. In 2006, she placed 2nd at the Volcom Championships and 3rd in the Target Pro Jr. In 2007, she won 1st place at the Roxy Pro Jr. and in 2008 won 1st place at the Volcom Championships. She is sponsored by Flip Flop Shops, Casio Watches, Jack's Surf Shop, Sector Nine Skateboards, and Sharp Eye Surfboards.

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