Card Connection Takes Advantage of Social Media
January 18, 2011 // Franchising.com // Leading greeting card publisher and franchisor, Card Connection, has been taking advantage of social media sites like facebook and twitter to promote its popular greeting card franchises.
"Social media is a fast growing way to communicate," confirms Andrew Cutler, sales and franchise director at Card Connection. "In the past year we have set up our own Card Connection facebook page and twitter feed. In the last quarter we have seen hits to our own website from these sites increase by 40% and we anticipate traffic from these sources will continue to grow as we gain more followers and consumers become more familiar with the social media phenomenon.
"We use social media to help communicate news about the company, link to articles we have written, advertise new product launches and even mention new franchisees joining our network," continues Cutler. "It's fun, free and a great way to keep in-touch."
Card Connection has limited vacancies for franchisees who are keen to run an expanding business. Successful candidates would ideally have some management experience as, once established, they would be expected to employ a small team, operate a warehouse and have several liveried vans on the road.
Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum. For further information visit: www.card-connection.co.uk or get our regular news updates on facebook or twitter.
About Card Connection
Card Connection is one of the UK's most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 15,000 outlets through its network of 85 franchisees.