What Happened in Vegas Didn't Stay There: Sin City Smashburger Heads to All Smashburger Locations

Smashfans Hit the Jackpot with a Chance to Win a Trip to Las Vegas, Starting Jan. 17, 2011

DENVER--(BUSINESS WIRE)--Smashburger, a nationally acclaimed industry-leading "better burger" restaurant, is bringing its "sin-sational" Sin City Smashburger nationwide on Monday January 17, 2011. Until now, this decadently-delicious burger was found only on Las Vegas Smashburger menus. The Sin City Smashburger was crafted with the Vegas 'city that never sleeps' lifestyle in mind. It features a Certified Angus Beef Smashburger, placed on an egg bun, then topped with a fried egg, applewood smoked bacon, melted American cheese, grilled and haystack onions, and the signature smash sauce. The Sin City Smashburger will only be available at Smashburger locations until February 27, 2011.

"The Sin City Smashburger was such a popular menu item in Las Vegas, that we couldn't resist bringing this delicious burger to all of our restaurants," says Smashburger Founder Tom Ryan. "This will be the first time in Smashburger history that we take a regional burger on the road nationwide, and we know that the award-winning Sin City Smashburger will be enjoyed across the country."

In addition to the exciting new menu item, one lucky Smashfan will win a free trip to fabulous Las Vegas, the hometown of the Sin City Smashburger. The prize package includes airfare for two, a two-night stay in a luxury hotel, and a limo ride to a Las Vegas Smashburger. To enter the sweepstakes, Smashfans simply enter a validation code found on the bottom of their Smashburger dining receipt at Facebook.com/smashburger. In addition, each week during the Sin City Smashburger's stay, one fan will be chosen to receive FREE Smashburgers for a year! The contest runs from now until March 6, 2011 and the lucky recipient of a trip to Las Vegas will be announced on March 7, 2011.

Although Smashburger is best known for its savory burgers, the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, paired with sides like rosemary and garlic–seasoned Smashfries and veggie frites. Burger lovers can also pair their meals with beer, wine, Häagen-Dazs shakes, and root beer floats.

About Smashburger

Denver-based Smashburger, the country's fastest growing "better burger" restaurant company, is designed to be every city's favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation's Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently operates nearly 100 stores nationwide and will double its stores in 2012. It has sold franchise and joint venture agreements that will bring the total to more than 400 locations over the next five years. To learn more, please visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development. To learn more about CCP, please visit www.consumercp.com.

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