Chuck E. Cheese's Makes Special Guest Appearance on Lifetime Television's "The Balancing Act"

Segment highlights ways family entertainment leader takes active role in supporting education and charitable organizations within community

DALLAS, Jan 25, 2011 (BUSINESS WIRE) -- Chuck E. Cheese's (NYSE: CEC), everyone's favorite family entertainment center, made a special guest appearance on Lifetime Television's "The Balancing Act" to discuss how it is giving away more than just toys and tickets. The segment, available for viewing, aired Jan. 25 at 7 a.m. EST and featured a discussion with Ryan Linders, Chuck E. Cheese's director of marketing and sales, about Chuck E. Cheese's Fundraising Events which turn fun into funds that help parents, teachers and students with their fundraising efforts. Since 2004, Chuck E. Cheese's has given back more than $6 million in support of education and charitable organizations through its fundraising programs.

"Chuck E. Cheese's was very excited for the opportunity to work with 'The Balancing Act,'" Linders said. "We look forward to expanding our involvement in our local communities and using quality programs, like 'The Balancing Act,' to provide a voice and expand our support for the community to raise more money toward funding education and children's charitable organizations."

Hosting a fundraising event at Chuck E. Cheese's is easy, profitable and fun. The program doesn't involve soliciting items to friends and family, and best of all, it doesn't require any extra work. Parents, teachers and students visit Chuck E. Cheese's on the night of their fundraising event, and 15 percent of all register sales generated during the event, including food, drinks, tokens and merchandise are donated back to the school or organization. There is no cost involved and no requirement for teachers, administrators or parents to work during the event. As a token of appreciation for their support and attendance at the event, educators are offered a free meal, with valid ID. In addition, Chuck E. Cheese's provides a free packet of promotional materials that includes two full-color posters, letters to parents and teachers about the event, and stickers for each child that can be redeemed for 10 free tokens on the night of the event.

Schools can even have Chuck E. himself make a special appearance at their locations on the day of the event. Any elementary school, non-profit organization, youth-sport team or other organization benefiting children under the age of 12 can contact Chuck E. Cheese's by phone at 1-888-CEC-4FUN or reserve their event online at www.chuckecheese.com/fundraising. Parents, teachers and kids can invite friends and families using online invitations powered by Evite.

In addition to fundraising events, Chuck E. Cheese's offers achievement programs such as Tokens for Grades and Rewards Calendars that encourage kids to earn good grades, complete activities like doing homework, or practice listening skills. As always, guests are welcome to combine their free tokens with any Chuck E. Cheese's coupons or offers. Because all games at Chuck E. Cheese's can be enjoyed with just one token, these additional rewards can provide hours of fun-filled entertainment for the entire family to enjoy in support of their school or organization.

Watch the full segment of Chuck E. Cheese's on "The Balancing Act" here to find out more information about Chuck E. Cheese's fundraising programs, or visit www.chuckecheese.com/fundraising.

About CEC Entertainment, Inc.:

For more than 30 years, CEC Entertainment (NYSE: CEC) has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®.

The Company and its franchisees operate a system of 553 Chuck E. Cheese's stores located in 48 states and seven foreign countries or territories. Currently, 507 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $6 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.

SOURCE: CEC Entertainment, Inc.

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