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Portland is a Trip: Aloft Hotels Teams up with IFC for Exclusive Package to Support IFC's Newest Original Comedy Series, "Portlandia"

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Sweepstakes Awards One Grand Prize Winner a Trip for Two to Portland Aloft Guests and Facebook Fans Also Get Special "Portlandia" Previews

WHITE PLAINS, N.Y., Jan 25, 2011 (BUSINESS WIRE) -- Aloft Hotels and The Independent Film Channel have partnered to support the premiere of the network's much-anticipated new comedy series, "Portlandia." Aloft, the new "style-at-a-steal" brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), is reinventing the lodging landscape. Together, Aloft and IFC have created an exciting promotion for TV fans and travelers alike. The partnership includes an exclusive national sweepstakes, "Portlandia State of Mind," and a customized Aloft Hotel package, "I (heart) Portlandia."

"Partnering with IFC is a natural fit for Aloft, since our Gen Y audiences share similar sensibilities," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "I have a feeling many Aloft guests are already adding 'Portlandia' to their viewing calendars."

Guests can enter the "Portlandia State of Mind" sweepstakes through February 18, 2011, one time per day via each of the following methods: visit www.ifc.com/sweepstakes/portlandia-aloft, or "like" Aloft Hotels on Facebook and submit the entry form to enter. The sweepstakes will award one grand prize winner a trip for two to the Rose City, including round-trip airfare and two nights at Aloft Portland Airport at Cascade Station, the Pacific Northwest's hippest new hotel. 50 first place winners will receive an IFC "Portlandia"-themed gift bag.

The IFC and Aloft "I (heart) Portlandia" package is available to all Aloft Hotel guests who book a room at any participating Aloft hotel in North America. The package includes two complimentary beverages at Aloft's "w xyz bar" and a "Portlandia"-themed gift bag.

For complete details and to purchase the "I (heart) Portlandia" package, guests must book online at www.alofthotels.com. The offer is valid at participating Aloft hotels in North America for stays through February 18, 2011, and is not valid on pre-existing or past reservations.

Aloft's growing base of Facebook fans will also get exclusive sneak peeks of "Portlandia" throughout the partnership; simply "like" Aloft at facebook.com/alofthotels to view the clips. Inside Aloft properties nationwide guests will also get approximately 30-second sneak previews of "Portlandia" on Aloft's signature lobby video wall.

Created, written by and starring Fred Armisen (SNL) and Carrie Brownstein (vocalist/guitarist, Sleater-Kinney), each of "Portlandia's" six episodes features character-based shorts drawing viewers into "Portlandia," the creators' dreamy rendering of Portland, Ore.

An assortment of guest stars inhabit "Portlandia," including Kyle MacLachlan (Twin Peaks, Sex & The City), Aubrey Plaza (Parks and Recreation), Selma Blair (Legally Blonde, Hellboy), Heather Graham (The Hangover), Edie McClurg (Ferris Bueller's Day Off), Kumail Nanjiani (Michael & Michael Have Issues), Jason Sudeikis (SNL, The Cleveland Show), and Gus Van Sant (Milk). Singer/songwriter Aimee Mann also guest stars, alongside James Mercer (The Shins), and local Portland musicians Jenny Conlee and Colin Meloy (The Decemberists) and Corin Tucker (Sleater-Kinney).

About Aloft Hotels

Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - all at an affordable price point. In the same way that Starwood's W Hotels brand broke through the clutter of conformity in the upscale hotel arena more than a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. With more than 45 hotels open in the 24 months since Aloft first arrived on the scene and 14 more opening by 2013, Aloft can be found everywhere from Baltimore to Beijing to Brussels and everywhere in between. For more information, please visit www.alofthotels.com.

Aloft Hotels, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About IFC

IFC creates and champions authentic, original content that is "Always On. Slightly Off."Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is owned and operated by Rainbow Media Holdings LLC.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

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