Wingstop Expects to Sell 5 Million Wings on Super Sunday
The Wing Experts prep for the chain's busiest day of the year
January 25, 2011 // Franchising.com // RICHARDSON, Texas – More than 5,500 Wing Experts will join forces behind the counter and in the kitchen at Wingstop restaurants across the country on Super Sunday to sauce and toss 5 million wings.
Last year Wingstop set a single-day record of wings sold, and half of the Wingstop restaurants systemwide broke their all-time weekly sales records during the week leading up to The Big Game. This year the 475-unit chain plans to beat that record with the help of 5,500 Wingstop employees and franchise owners.
"Chicken wings are a staple at football watching parties across the nation," said Jim Flynn, Wingstop CEO. "Due to that high demand we suggest placing orders early online or over the phone. This is our 16th Super Sunday, so our restaurants and owners know what to expect and will be able to accommodate all orders and parties with little trouble."
If Wingstop meets its one-day sales expectations, it will mark the 11th straight year that the national chain has set a sales record on the day of The Big Game. From a fan favorite standpoint, Original Hot is expected to be the #1 choice on game day, followed closely by Lemon Pepper and Hickory Smoked BBQ.
Many Wingstop restaurants will open early on Sunday, Feb. 6. Online pre-orders will be accepted through Wednesday, Feb. 2 at the close of business. For a complete list of Wingstop locations nationwide, along with online ordering information please visit www.wingstop.com.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 475 restaurants open across the United States and Mexico. With a sole focus on made-to-order chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced more than seven consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival and has been voted 'best wings' by outlets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.