Red Robin Asks Consumers: Do You "Obey The Egg?"
Show Your Reverence for a Year of Free Gourmet Burgers
GREENWOOD VILLAGE, Colo., Jan 27, 2011 (BUSINESS WIRE) -- Do you "Obey The Egg?" To celebrate the original fried egg-topped burger, the Royal Red Robin Burger, Red Robin Gourmet Burgers, Inc. (Red Robin) is bequeathing a year's worth of free burgers to three consumers who show the most egg-reverence.
"In 1973, Red Robin created the aristocrat of all burgers by crowning it with me, a fresh fried egg," said The Egg, Red Robin's most famous ingredient. "I hereby decree that you show your reverence by uploading your photo now."
Here's how the contest works:
Upload a photo of yourself "Obeying The Egg."
Enhance your image with "Royal" icons.
The contest ends on Feb. 13, 2011.
Photos will be judged on creativity and how well you showcase Red Robin love and "Obey The Egg."
Three winners will receive 12 Red Robin gift cards valued at $30 each.
While the egg is king, a court of delicious ingredients make up the Royal Red Robin Burger, including American cheese, crisp lettuce, tomato, mayo (a.k.a. the "duke of dressings"), bacon (the egg's obvious companion), and a fresh, never frozen, 100% grain-fed, USDA domestic ground beef burger, fire-grilled like a burger should be.
"Others have tried to replicate it, but the Royal Red Robin Burger, featuring me, a cage-free fresh fried egg, still reigns supreme," said The Egg. "And, you may notice that there's just something a little better about me than other eggs*."
Visit www.ObeyTheEgg.com to download some free royal goodness including a sign for your office that declares you are "out to lunch," a Red Robin ringtone or a royal screensaver that serves as a constant reminder for you to "Obey The Egg."
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc., a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., has been serving up wholesome, fun dining experiences in a family-friendly environment for more than 40 years. Red Robin, the "Smiling Burger(R)" expert, is famous for serving more than two dozen high-quality, Honest to Goodness(R) gourmet burgers with Bottomless Steak Fries(R), as well as a wide variety of salads, sandwiches, wraps, soups, appetizers, entrees and signature Bottomless Beverages(TM). There are more than 450 Red Robin(R) restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin... YUMMM(TM)! Connect with Red Robin on Facebook and Twitter.
*Red Robin serves 100% cage-free eggs in its 300+ company-owned restaurants.
SOURCE: Red Robin Gourmet Burgers, Inc.