Cafe2U Awards Top Franchises

January 31, 2011 // // Cafe2U, the largest mobile coffee franchise system in the world, has recognised its top performing franchisees at its second National Leadership Conference over the weekend on Queensland's Gold Coast. Franchise partners flew in from all over Australia to share new business ideas, new techniques and some unique coffee experiences on the job.

Cafe2U announced its 2010 Franchisee of the Year, won by Andrew and Mandy Lynch who own and operate the Kenwick - Maddington Franchise in Western Australia.

"Andrew won the award because he utilises all of the strengths and flexibility of the business brilliantly, he understands his customers as well as the business, adapting products, marketing strategy, and sales techniques to suit different people," Cafe2U Chairman Andy Simpkin said.

"Andrew understands the power of Cafe2U brand and leverages it at all opportunities, while still being able to be perceived as a local business owner and gain customer loyalty. He is always willing to learn and take on board new ideas from the franchisor and gives back to the franchise as a whole with ideas, news, updates."

Other notable awards which were announced on the evening were the individual state awards. These state awards were handed to those franchisees who have wowed their community with passion and an unwavering dedication to provide quality espresso coffee

The NSW prize was handed to Michael Dolahenty from Cromer, who is also renowned as Cafe2U's 100th Franchisee. "This is actually a remarkable result since he only started his business exactly 12 months ago. He was the first person launched in 2010," said Simpkin.

The other state awards were taken home by Rob Clark from SA's Regency Park for the 2nd year running, Michelle Harper from QLD's Townville, Oleg Vaksman from VIC's Cheltenham and the WA state award was taken home by the 2010 Franchisee of the Year winner Andy Lynch.

The gala dinner was held on the water's edge of Dolphin Cove in Sea World. Franchise partners were entertained during dinner by their own private dolphin show, which even included some lucky franchise partners who were given the opportunity to swim with the dolphins and be part of the show.



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