Jack in the Box(R) Tempts Super Bowl Crowd with New Combo Deal & Spring Break Vacation

Chain to debut double-patty All-American Jack™ combo in Super Bowl ad and launch sweepstakes for seven-day Cancun vacation

January 31, 2011 // Franchising.com // SAN DIEGO — With much of the nation's attention focused on February 6th's Super Bowl, Jack in the Box® restaurants will once again leverage a break in the gridiron action to debut a new television ad and savory new burger appropriately named the All-American Jack™. The 30-second commercial affirms many of the red, white and blue attributes that Jack loves about America – from national symbols of patriotism like bald eagles and bison to jury duty. Oh … and Spring Break on a 14-mile-long island on the Mexican Caribbean.

"We know our guests love to eat great tasting burgers and love to party, so what could be better to debut before a huge TV viewing audience than a delicious new burger and an opportunity to win a Cancun vacation," said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc.

In the ad Jack describes his new All-American Jack burger as featuring two juicy jumbo beef patties piled high with melting American and Swiss-style cheese, ripe tomato, fresh lettuce and pickles. And for a limited time beginning Feb. 3, Jack in the Box is offering the All-American Jack Combo, including a 20-oz. beverage and small order of fries, for just $4.99, plus tax.

As if the new burger and value message are not enough, when Jack concludes his on-air pitch for the All-American Jack, he ditches a Lincolnesque stovetop hat in favor of a sombrero to promote a sweepstakes for a Spring Break vacation in Cancun, Mexico. One lucky winner, along with 10 friends, will enjoy a 7-day vacation in Cancun, including airfare, hotel accommodations and $5,000 cash. Guests may enter by simply ordering an All-American Jack Combo and visiting a new website (www.AllAmericanSpringBreak.com) where they can enter a unique code printed on every receipt including an All-American Jack Combo purchase. Additional sweepstakes details, along with video entertainment and a fun tool that offers helpful Spanish phrases to revelers on Spring Break (i.e., "No sé por qué mi cama está en la alberca" – "I don't know why my bed is in the pool"), will also be posted at www.AllAmericanSpringBreak.com, beginning Feb. 6. The sweepstakes runs Feb. 6 through March 25.

[Note to media: The All-American Jack will not be offered in Austin, St. Louis or Yakima. Highresolution images of the All-American Jack Combo and sweepstakes website are available at www.jackinthebox.com/corporate/press-room/photo-gallery/.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Dental Fix
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering...
FASTSIGNS
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Kiddie Academy
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.