February 03, 2011 // Franchising.com // PALM BEACH GARDENS, FL -- Labor Finders International won two prestigious 2011 Gold Coast PR Council's Bernays Awards for Best Community Service and for Best Online PR Campaign. Labor Finders competed against some of the most prestigious PR and Advertising Agencies from around the country along with numerous government agencies from the State of Florida. This is the first time in the eight-year history of the Gold Coast PR Council that a company or organization won two Bernays Awards in one year. Celina Klee, Public Relations Manager for Labor Finders accepted the Bernays Awards on January 28, 2011.
The Bernays Award, named for Edward Louis Bernays an American pioneer in the field of public relations; often referred to as the father of public relations. Since 2004, the Gold Coast PR Council has honored and recognized South Florida's Premier PR superstars and media campaigns with this most esteemed award.
The first of the two awards was for best Online PR Campaign featuring thevideo Hire Me; which wasproduced by Labor Finders and filmed, unscripted by up and coming film director Bohdan Neswiacheny. Hire Me is a compelling video that exposes the downside of hiring undocumented workers (and the positive effect of hiring documented workers.) The video displays the passion of Labor Finders' workers while showing the damage caused to our economy when undocumented workers take the place of those who are legal to work in our country. In addition, this edgy video highlights the importance of enforcing and improving federal employment and immigration law.
The second Bernays Award was for the best Community Service campaign. Labor Finders Soup or Bowl (a play on words for the Super Bowl) was a Community Service project to help feed the hungry in South Florida. The premise was simple—on behalf of every new customer that did business with any Labor Finders office throughout the country during January 2010, Labor Finders would donate a bowl of soup to feed the hungry. The results and benefits for this campaign were plentiful: Labor Finders brought in around 800 new accounts. Marketing Director Dan Shube and Public Relations Manager Celina Klee purchased enough soup in bulk to feed 800 people. Labor Finders collaborated with South Florida C.R.O.S Ministries' Community Food Pantry and their Caring Kitchen along with Boca Helping Hands.
Labor Finders International believes that a key to their success has been measured by getting people jobs during the struggling economy. In addition, Labor Finders is committed in continuing to develop socially responsible programs across the nation.
Labor Finders International, Inc., a franchise company, is the country's oldest and largest privately held industrial labor staffing company in the United States received top honors in Best of Staffing 2010, presented by Inavero Institute and CareerBuilder. Labor Finders operates more than 200 offices nationwide with a 36-year tradition of leadership as the country's top name and resource in the business of temporary industrial staffing. Labor Finders is a proud member of the American Staffing Association (ASA).
Labor Finders strength comes from the commitment of locally operated staffing offices that consistently satisfy their customers, while demonstrating their core values everyday: Respect, Appreciation and Safety. The mission is simple: treat temporary employees and customers fairly.