February 07, 2011 // Franchising.com // (DALLAS) – Dallas-based Boston's Restaurant & Sports Bar (Boston's) today launched its Boston's Cares campaign to support the Juvenile Diabetes Research Foundation (JDRF) in hopes of raising more than $100,000 for diabetes research.
JDRF is the largest charitable funder and advocate of diabetes science worldwide and all Boston's Cares proceeds will go towards funding critical research to find a cure for type 1 diabetes and its complications.
The annual Boston's Cares promotion begins January 10 in all Boston's Restaurant & Sports Bar U.S. locations. Heart-shaped Mini Dipper appetizers and Chocolate Amoré desserts will be sold through February 14 and heart-shaped pizzas will be available Valentine's Day weekend, February 11 to 14.
Boston's will donate $1 from each food item sold and will sell customizable paper heart valentines for $1 each to benefit local JDRF chapters in the communities where Boston's restaurants are located.
"Whether it's through customer service or community service, Boston's believes in taking care of our guests," said Boston's Chief Operating Officer, Mike Best. "Our ongoing, national partnership with JDRF makes a difference in the communities where our franchises operate. Last year, we raised more than $100,000, which was triple the prior year's contribution and our goal this year is to raise even more money."
Since 2005, Boston's Pizza Foundation has donated more than $609,000 to local charities in the U.S. The 2011 Boston's Cares promotion will mark the third year Boston's will partner with JDRF in the U.S., an annual tradition started in 2001 by the chain's Canadian parent company, Boston Pizza.
"We value our partnership with Boston's Restaurant & Sports Bar and appreciate the support its franchisees provide to our local chapters by raising awareness of type 1 diabetes and funds for research," said JDRF National Director, Corporate Relations, Yvonne Miller. "We look forward to this year's Boston's Cares fundraiser and to the day where we uncover a cure for this disease that affects millions of Americans each year."
Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly, making them dependent on injected or pumped insulin for life, and carries the constant threat of devastating complications, which may include kidney failure, blindness, heart disease, stroke and amputation. Diabetes is the seventh leading cause of death reported in the U.S., costing $174 billion annually for treatment. There are approximately three million Americans living with type 1 diabetes, and more than 15,000 children are diagnosed with type 1 diabetes every year.
Headquartered in Dallas, Texas, Boston's Restaurant & Sports Bar mirrors its sister company, Boston Pizza, the No. 1 casual dining brand in Canada. Introduced in the U.S. in 1998, Boston's Restaurant & Sports Bar is franchised by Boston Pizza Restaurants, L.P. Boston's offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston's specializes in gourmet pizza and pasta, its menu features more than 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales exceeding $800 million, Boston Pizza and Boston's have more than 388 outlets throughout the United States, Canada and Mexico. Boston's grows primarily through franchising and is scheduled to open six new restaurants in 2011. For more information, visit www.bostons.com.
JDRF is the leader in research leading to a cure for type 1 diabetes in the world. It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is a disease which strikes children and adults suddenly and requires multiple injections of insulin daily or a continuous infusion of insulin through a pump. Insulin, however, is not a cure for diabetes, nor does it prevent its eventual and devastating complications which may include kidney failure, blindness, heart disease, stroke, and amputation. Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.4 billion to diabetes research, including more than $100 million in FY2009.