First of 11 Pizza Patron Restaurants Open in San Diego

Restaurant Industry Veterans Continue Search for Next 10 Locations

SAN DIEGO, CA--(Marketwire - February 14, 2011) - Pizza De la Comunidad, LLC has opened its first of 11 locations in San Diego on Tuesday, Feb. 1 at 1815 E. Valley Parkway in Escondido.

"We have been very busy since the opening," said Pete Tucker, the restaurant industry veteran that formed Pizza De la Comunidad, LLC with an investment group of local San Diego business professionals including Robert Rubio, of the Rubio family, founders of Rubio's Fresh Mexican Grill. "We can't be more pleased to have this first one open and serving the community. And, the response has been even better than we hoped."

Tucker, who has over 25 years of restaurant industry experience, says the group continues to search for good locations for the next ten stores they have planned for San Diego County.

"We are thrilled to see the first San Diego store open, just in time for the big game," said Guillermo Estrada, president of Pizza Patrón. "If anyone can handle that kind of volume that fast, it is Pete and Robert, very experienced developers. They have our brand up and running here in record time, and we're privileged to have their team developing this important market for us."

Pizza Patrón has been credited with creating the country's first chain of Latin focused pizza restaurants. The company currently operates 100 stores in seven states and plans to have 750 stores nationwide within a decade. Over 90 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón

Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 101 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

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