Wienerschnitzel Commemorates 50th Anniversary By Bringing Back The 'der'
It's Been 'Der Fun Since '61;' Company Plans a Year-Long Celebration
February 18, 2011 // Franchising.com // IRVINE, Calif. – 2011 marks the 50th anniversary for Wienerschnitzel, the world's largest hot dog chain, and to commemorate the milestone, Wienerschnitzel is taking it old school and bringing back the "Der," as in "Der fun since '61." This year the company will take a walk down memory lane and look back at Wienerschnitzel beginnings, when life was centered on family, a simple lifestyle and good music. Kicking off its golden year with a 99-cent chili dog deal, the company plans to continue the year-long celebration by offering its loyal customers and fans a variety of exciting deals and new products, as well as large-scale cash and prize giveaways.
"We began as a single hot dog stand in 1961 and our success these past 50 years is due to our commitment to the simplicity of our brand and operating with a business philosophy centered on family culture," said Dennis Tase, president and chief operating officer for Wienerschnitzel. "We plan to celebrate the great moments throughout Wienerschnitzel's history and we would like our fans to play a part in the celebration by sharing their own Wienerschnitzel memories."
Old School Style, New Surprises
Wienerschnitzel, with its roots deep in 1960s nostalgia, will be transporting customers back in time with packaging featuring the nostalgic "Der Wienerschnitzel" crest, historical black and white photos and 60s music. Wienerschnitzel milestones will also be shared through new television commercials and promotions. Not to mention, Wienerschnitzel has an entire year's worth of exciting giveaways and surprises planned, including the availability of a limited-edition 50th Anniversary antenna topper.
50 Years Later…It's Still All About the Hot Dog and Chili
Wienerschnitzel has introduced many new products and great values to the menu throughout the years including Mini Corn Dogs and Chili Cheese Fries. Today, Wienerschnitzel is the "home of the 79-cent corn dog," an incredible everyday value. However, when it comes down to it, the world famous grilled hot dogs and one of a kind, secret recipe chili are what customers love most. Wienerschnitzel sells more than 120 million hot dogs annually and is proud of serving up 50 years of tasty memories. Although new menu items have been added over the years to appeal to a broad audience of tastes, the original classics remain the same and are still the most popular. Wienerschnitzel is "der" world's largest (and tastiest) hot dog chain!
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 351 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC.