Industry Star And Eco-leader Freshii Announces Appointment Of Jeffrey Schlosser As New COO

San Francisco Franchise Partner to now lead development of the entire fast-casual franchise.

February 22, 2011 // Franchising.com // Los Angeles, CA – Industry veteran and former San Francisco Franchise Partner, Jeffrey Schlosser, who headed thriving Freshii locations in the San Francisco Bay Area market, has been appointed COO of the fast, fresh, custom-built menu franchise. Clean, simple, bright, and modern, Freshii stores have raised industry standards with quick and eco-prepared options for breakfast, lunch, dinner, or snack.

After nearly a decade of success as Multi-Unit Developer for Starbucks and recent Director of Operations for 95 stores in the South Bay, Schlosser, coming from a family of entrepreneurs and business owners, decided to take a shot at building something on his own, and innovative, health and earth conscious Freshii was it. His recent Bay Area Freshii locations represent the largest company growth market and are among the many to blossom around the globe in the past year.

Freshii's emergence on the scene and quickly escalating success as a ground-breaking, environmental leader hit home with him: "The deal maker for my deepened role with Freshii was that the company has great things going for it in terms of concept (healthy food movement, eco-friendly, technologically progressive, etc.)," said Schlosser, "but what really set them apart is they are great people and it feels like home. This is the final place I will hang my hat."

Deeply involved in coaching since he was young, Schlosser is committed to helping people and companies grow and achieve their goals. He is a development leader in the service industry with a track record in teaching owners and employees to be successful, having worked specifically with franchisees to build successful businesses. When a franchise grows, a community grows.

"Jeffrey is exactly the person Freshii needs to further develop and spread its progressive, owner- and community-oriented mission of positive eating choices, convenience, and mindful sustainability, "said Matthew Corrin, CEO and Founder. "His experiences at the foundational level as a Franchise Partner who established multiple successful stores give him deep and valuable understanding when mentoring current and future partners. With an expected 100 locations before the close of 2011, 300 by 2015, and multiple store openings each week, he brings the experience and insight to take Freshii to the next level."

To learn more about Freshii or for franchise opportunities, visit www.freshii.com.

About Freshii

Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers salads, burritos, wraps, rice bowls, yogurts, and soups in a "build your own" format, personalized with ingredients from three categories: light - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balanced - essential fats, slow-burning carbs, good oils and high protein, and classic - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create virtual meals and instantly see nutritional values. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy, and delicious meals and snacks served fast enough to fit into anyone's busy schedule. While a torrent of environmentally and nutritionally unfriendly restaurants abound, Freshii is taking a stand by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals. Freshii's hip, friendly, and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nations wide expansion across North America with an expected 100 locations open and under development in over 18 cities around the world, including Dubai and Vienna, by the close of 2011. (www.freshii.com)

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