Jamba Juice Celebrates 45th Campus Store Opening with Launch at the University of South Florida in Tampa

Company Accelerates Development as Colleges Push for Healthier Solutions on Campus

EMERYVILLE, Calif., Feb 23, 2011 (BUSINESS WIRE) -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized healthy, active lifestyle brand, announced today the opening of its University of South Florida (USF) store in Tampa, Florida, representing the Company's 45th campus location.

In addition to the new USF location, Jamba Juice recently opened locations on campus at Louisiana State University and Illinois State University as well as two new California locations at California State University in Hayward and Cal Lutheran University in Thousand Oaks, California. The initiative builds upon Jamba's success in launching franchise kiosks and small formats on colleges and universities nationwide to help campus restaurant operators bring a delicious, better-for-you, portable meal option to busy students on-the-go.

"Students lead very demanding lives so we are pleased to make it easy for them to enjoy Jamba's great tasting and better-for-you specialty beverage and food options without leaving campus," said Thibault de Chatellus, senior vice president, Global Franchise Development, Jamba Juice Company. "It's a great gateway for new fans to discover the iconic California brand."

Jamba Juice is a perfect choice for food service and campus restaurant operators looking to bring a widely recognized healthy, active lifestyle brand with better-for-you and great tasting menu options on campus to serve students.

"Jamba is the number one top-of-mind smoothie brand and among the top 10 nationally recognized healthy brands," commented James D. White chairman, president, and CEO, Jamba Juice Company. "Jamba has always been focused on simplifying and inspiring healthy living and our product line-up has great appeal for students seeking a healthier meal alternative that fits their active lifestyles."

Jamba Juice products are made with high quality ingredients and contain no artificial flavors or preservatives, no high fructose corn syrup, and 0g of trans fat. Jamba's menu also provides meal and snack alternatives for students with special dietary needs including non-dairy, non-gluten, vegetarian, and vegan.

In addition to offering better-for-you meal options, Jamba also strives to be better for the environment by working with campus locations in support of their local sustainability initiatives. Jamba does this by helping design stores on those campuses that meet stringent green standards as defined by the U.S. Green Building Council under the LEED program. Green-friendly design features include the use of recycled materials in wall panels, carpeting, furniture fabrics and tile, the use of more natural lighting with layouts that provide direct outdoor views from 90 percent of all work spaces, an implementation of lighting and air conditioning controls that help conserve energy. Jamba has supported LEED design standards at California Polytechnic State University and Northeastern University. Jamba also provides alternatives for composting and recycling where supported by campus policy and procedure.

Jamba's first campus location opened in 1997 on the Stanford University campus in Palo Alto, California and since that time the Company has expanded to the following additional campus locations:

  • San Jose State University, California I, Dining Commons, and MacQuarrie Hall
  • University of Southern California
  • Brigham Young University I and II
  • Arizona State University, Tempe, West, and Manzanita Hall
  • University of California, San Diego
  • Loyola Marymount
  • University of Miami
  • University of North Carolina, Chapel Hill and Greensboro
  • University of California, Santa Barbara
  • University of Nevada, Las Vegas
  • Boston University
  • University of Hawaii, Manoa
  • University of Minnesota
  • University of California, Los Angeles
  • University of Colorado, Boulder
  • Duquesne University
  • California Polytechnic University, Canyon Village
  • Northern Arizona University
  • University of Illinois, Illini Union
  • Bowling Green State University
  • Florida International University
  • Sacramento State University
  • State University of New York, Buffalo
  • Northeastern University
  • University of California, Irvine
  • Northwestern University, Norris Center
  • Utah Valley University
  • Florida Gulf Coast University
  • Pepperdine University
  • University of Florida, Gainesville
  • Ball State University
  • University of Utah, Salt Lake City
  • Idaho State University
  • Illinois State University
  • Louisiana State University
  • California State University, Hayward
  • Cal Lutheran University
  • University of South Florida, Tampa

The Company plans on developing 50 to 70 traditional and non-traditional locations in 2011 and is currently awarding franchise opportunities in select markets across the country. For more information about joining the Jamba Juice team visit http://www.jambafranchise.com.

About Jamba Juice Company

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. To find out more about Jamba-branded products visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice Company

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