February 23, 2011 // Franchising.com // NEWARK, DE – Sir Speedy of Newark announces a partnership with MMI Solutions utilizing the MMI Sales Edge to grow revenues and automate the marketing and sales process. The MMI Sales Edge will be used to support the cross-media and full service printing needs at the franchise location.
"In the first week of our campaign, out of 500 targeted suspects, we already have 47 unique responses, nine of which scored high enough for a sales follow-up. The combination of relevant messaging and drip marketing has identified sales ready prospects and the specific print issues they are concerned with. The MMI Edge will allow our sales force to focus on their best opportunities and lower our cost to acquire new customers," says Alan Gardner, Principal Franchisee, Sir Speedy.
"MMI Solution's knowledge of the printing industry and ability to create industry specific campaigns for their automated marketing software creates a perfect partnership with leaders such as Sir Speedy," says Mike Ciaramella, Managing Partner, MMI Solutions.
"We're proud to work with Sir Speedy of Newark. They have a rich history of success, and understand the importance of automating the marketing process to benefit their customers," says Steve Amiel, President MMI Solutions.
Sir Speedy Newark provides printing and marketing services designed to help companies grow. Products and services include on demand, personalized digital printing, mailing and fulfillment services as well as value-added offerings such as web-to-print solutions, integrated direct marketing tools, and creative services. Sir Speedy Newark helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more. Sir Speedy Newark is part of a worldwide network of franchise brands and affiliates that span more than 600 locations in 13 countries. Based in Newark, DE, Sir Speedy Newark has received numerous awards and recognition including the DE Superstars in Business Award, Quick Printing Top 50, Innovative Application Award and FSI's Frannie of the Year and VIP Awards.
Founded in 2006, MMI Solutions, based in Yonkers, NY, helps companies increase sales and improve marketing ROI by automating the marketing and sales process. Known for working with leading global brands as well as small businesses, MMI Solutions and The MMI Edge, an automated marketing and sales enablement software, gives management, marketing and sales teams the tools needed to market and sell in an ever-changing world. The MMI Edge is designed with features allowing for cross media marketing at the highest levels, including the creation, tracking and reporting of PURLs, QR codes, web activity, e-newsletters, e-mails, and web to print. The system also offers the ability to automate and track campaign results through real-time reports. Developed as a SaaS, The MMI Edge offers a pricing model specifically targeted at agencies, printers, or resellers with the desire to benefit from advanced automated solutions at a fraction of the normal investment requirements. Additionally, their "managed service to the trade" approach provides clients with complete data, creative and sales training support along with the MMI Edge software to ensure the successful implementation of each program.