February 25, 2011 // Franchising.com // Tampa, FL – Founded in Florida more than 20 years ago, Beef 'O' Brady's, the 220-unit franchise of family sports pubs & restaurants celebrated for its signature Buffalo-style chicken wings and for supporting the local communities it serves, has identified Greece, Dubai, Canada and Mexico as ideal countries for expansion of the brand.
"The timing is ideal to build on our homegrown success and expand in key international markets throughout the world," said James Walker, Chief Development Officer of Beef 'O' Brady's. "We've heard the demand for our fun, family-oriented restaurant concept abroad, and we're not ignoring it. Many markets are untapped, and we're looking for the right franchise partners to help bring our proven business model to select areas."
Executives identified Greece, Dubai, Canada and Mexico for franchise expansion based on findings of their demographic research, economic growth and a call for more American brands abroad. Moreover, Beef 'O' Brady's universal appeal is attractive to a wide array of patrons, making for a profitable business venture.
Beef 'O' Brady's international growth will rely on the company's ability to localize the brand into the areas' cultures. Domestically, the franchise has achieved its success over the years by building relationships with local schools, youth sports leagues and other community organizations in every neighborhood it serves. This same approach will be taken abroad.
Beef 'O' Brady's international expansion comes just after the launch of several new innovations for the brand, including a new restaurant design, a re-engineered menu and a lively new franchising website that features interactive, user-friendly tools to guide prospective franchise partners through its proven business model and brand culture.
Executives with the company are taking a careful approach to finding area developers and master franchise partners with business savvy, tenacity and a readiness to reinvest in their communities.
Ironically, despite what its name implies, Beef `O' Brady's is best known for its Buffalo chicken wings. Originally, the chain's menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even "hotter" place to eat.
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 220 locations in 21 states. Visit www.beefobradys.com for more information.