Buttermilk Pancakes on March 1 at IHOP

Miss America Teresa Scanlan Flips for Kids National Pancake Day Celebration to Benefit Children's Miracle Network Hospitals and Other Local Charities; Media Invited to Cover: Satellite Feed Details Below

GLENDALE, CA -- (MARKET WIRE) -- WHAT: In celebration of National Pancake Day, IHOP restaurants nationwide will offer each guest a free short stack of IHOP's famous buttermilk pancakes in an effort to raise awareness and funds for Children's Miracle Network Hospitals and other local charities.

This year, IHOP is hoping to stack up more donations than ever before, with a goal to raise $2.3 million, for a total of more than $7.5 million in six years with its National Pancake Day fundraising effort. To find a local IHOP or to donate online, visit www.ihoppancakeday.com

WHY:

For every delicious short stack of buttermilk pancakes served on National Pancake Day, IHOP guests are invited to make a donation to Children's Miracle Network Hospitals, or other local charity.

WHEN:

TUESDAY, March 1, 2011, 7 a.m. - 10 p.m.

WHERE:

Participating IHOP restaurants nationwide.

SATELLITE FEED TIMES AND COORDINATES:

Package and b-Roll to include Miss America Teresa Scanlan as she flips and serves pancakes to IHOP guests in support of National Pancake Day; comments from Children's Miracle Network Hospital President and CEO John Lauck; comments from IHOP President Jean Birch; children's hospital footage; and guest reactions to free flapjacks.

Galaxy 3 (C-band) Transponder 23 36Mhz - Analog Downlink 4160(H)

Monday, February 28, 2011 @ 10:30 - 10:45 am ET Tuesday, March 1, 2011 @ 9:00 - 9:15am ET

For Questions or Technical Assistance, Please Call 972-293-9500

If you are interested in a Digital News Release with video, images and more information, please visit http://www.digitalnewsrelease.com/?q=IHOP_NPD2011

National Pancake Day Fun Facts:

  • IHOP served four million free pancakes on National Pancake Day 2010 and pancake lovers donated more than $2.1 million to children's charities, far exceeding the fundraising goal.
  • All of the free pancakes served on National Pancake Day 2010 would have created a stack more than 31.5 miles high.
  • Since the inception of National Pancake Day in 2006, IHOP has raised more than $5.35 million and given away more than 10.1 million pancakes to support charities in the communities in which it operates.
  • National Pancake Day 2010 was IHOP's largest one-day event in the company's 52-year history.

ABOUT IHOP

For 52 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2010, there were 1,483 IHOPs in 50 states and the District of Columbia, Canada, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

Editors Note:

Pancake Day is a tradition that dates back several centuries to when the English prepped for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products... hence the name Pancake Tuesday, or Shrove Tuesday. In 2011, IHOP's National Pancake Day will come one week early, as the popular annual campaign has evolved into a month-long celebration that takes place during the month of February. It will culminate with the free flapjack giveaway on March 1.







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