Formulated for the Most Serious and Knowledgeable Athletes, GNC Beyond Raw(TM) Hardcore Sports Products Go on the Road to the 'Arnold'

Our newest sports nutrition line combines high-potency muscle fuels with scientifically advanced delivery systems

PITTSBURGH, March 2, 2011 // PRNewswire // -- What better place to focus on the national launch of GNC Beyond Raw™ – an innovative new line of hardcore sports products with highly advanced, premium sports nutrition formulas designed to boost performance levels for dramatic results – than the 2011 Arnold Sports Festival, the largest multi-sport and high-performance event in the nation.

The GNC Beyond Raw™ line of products – available in GNC retail stores and on – are designed to maximize training for superior muscle development through a core arsenal of pre-workout, super mass gainer, anabolic amplifier, and thermogenic igniter products. These products are designed to provide experienced athletes with explosive gains, bursts of energy and massive muscular surges as they strive to achieve a more defined, bulked, and muscular physique.

"GNC has been the launching pad for major sports nutrition advances over the last three decades," said Jeff Hennion, Executive Vice President Marketing/Chief Branding Officer. "And GNC has been the title sponsor of the Arnold for 11 straight years. What better place to sample the GNC Beyond Raw line, highly advanced premium products available for the most serious and knowledgeable athletes in the world."

For testimonials from real GNC Beyond Raw customers, go to

GNC Beyond Raw is exclusively formulated for men aged 18-39 who are ultra serious about training and thoroughly knowledgeable about sports nutrition products and the science behind them. The four products in the line – Ravage, Refine, Re-Built Mass, and Re-Forge – are designed to provide experienced athletes with explosive gains, and massive muscular surges.

"The Beyond Raw customer is in an elite class of serious athletes, completely dedicated to his sport and achieving the muscular results needed to excel at all levels," says Tasso Koken, Executive Vice President of Merchandising. "He expects nothing short of the most advanced, highly developed, science-based formulas in the category. He is seeking to elevate his physique and reach a new level of muscular development. And he is ultra serious about his training. "

The GNC Beyond Raw line includes:

  • Ravage: Ultra concentrated pre-workout hybrid for explosive training
  • Refine: A dynamic thermogenic formula that ignites energy boost, fuels muscle pumps and extreme physique repartitioning workouts.
  • Re-Built Mass: A hyper-mass gainer that intensifies power and engorges muscles
  • Re-Forge: A robust anabolic fuel for growing rock hard muscles

For a free trial of GNC Beyond Raw products, go to at this link.

For more information about GNC-related activities at the 2011 Arnold Sports Festival, from March 4-6, go to this link.

About GNC

GNC, headquartered in Pittsburgh, Pa., is a leading global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of December 31, 2010, GNC has more than 7,200 locations, of which more than 5,800 retail locations are in the United States (including 903 franchise and 2,003 Rite Aid franchise store-within-a-store locations), and franchise operations in 46 countries. The Company – which is dedicated to helping consumers Live Well – also offers products and product information online at

SOURCE General Nutrition Centers, Inc.



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