The Original SoupMan Re-Launches Newly Designed and Highly Interactive Website -

More Interactive and Innovative Features Will Easily Allow Consumers to Navigate, Learn and Buy

NEW YORK--(BUSINESS WIRE)--The Original SoupMan is pleased to announce the re-launch of, offering new consumer-focused, highly interactive elements. The new site seamlessly integrates the company's primary lines of business, as the website's bold and bright homepage easily allows consumers to navigate via four main categories, Soup For You!, Dining Near You!, Grocers Near You! and Stuff For You!

The dramatically redesigned site created by Number Seventeen, a multidisciplinary design studio, with leadership from The Original SoupMan's Chief Brand Strategist Adam Hanft, embodies the fun and witty and personality of the brand while maintaining a clean and uncluttered design.

"The site captures the Original SoupMan's unique brand essence - a sense of quality and a sense of humor," said Adam Hanft. "It's a cool, modern and playful site that delivers all the required functionality with a breezy and intuitive feel," added Emily Oberman, a partner in Number Seventeen.

The company's mission as it has been since inception, "to make the best soup in the world," is smartly achieved and presented via the newly designed and content-rich approach of Consumers can now effortlessly order soup via the site, or find the nearest grocer or restaurant in their area to purchase the gourmet soup, and can purchase Original SoupMan merchandise.

As a newly public company - OTCBB: SOUP - the re-launch of the website and stronger presence in the social media world will further strengthen brand awareness.

For additional information, please visit:, friend on Facebook at Original-SoupMan or follow on Twitter via handle @OriginalSoupMan.

About The Original SoupMan:

Al Yeganeh opened his famous soup shop in 1984 at 55th Street & 8th Avenue in Manhattan. It soon became a worldwide destination, setting the standard for innovation and excellence in soups, and gaining global fame as the inspiration for Seinfeld's soup episode.

With the launch of The Original SoupMan restaurants and his new retail packaged line of premium gourmet, "heat-n-serve" soups, Al and his team are giving everyone the opportunity to experience soup as it was meant to be – at home, or away! To assure the continuity of the brand's legendary quality, the SoupMan has assembled a group of experienced franchise owners and experts in the supermarket industry who love soup as much as he does, to make his soups a house-hold product.

On February 1, 2011, SOUPMAN INC, its parent company, commenced trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP.

About Number Seventeen

Number Seventeen is a multi disciplinary design studio working in print, television and online. It was founded in 1993 by Emily Oberman and Bonnie Siegler.

Clients come to them for their thinking, writing, and design. For Number 17, the idea is the most important part of the process and writing and design must simply support and enhance that idea.

Their work includes the identity and opening sequences for Saturday Night Live, the development of the Tina Brown news website "The Daily Beast," designing and helping invent "Lucky" magazine and the design of the "Sex and the City book." Additionally, they are very involved with the American Institute of Graphic Arts, the national, professional design association.


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