New Orleans, LA - Naked Pizza, one of the world's fastest growing franchises, was recognized as a Top Five Most Influential Fast Casual Brand by digital brand development and social analytic firm DigitalCoCo. Through a study of 6.2 million consumers, brands were graded by their overall engagement with customers and the impact of their followers' influence. Naked Pizza joined companies such as Starbucks and Jimmy John's that received top marks for actively educating, informing and influencing consumers online. Since its launch as a franchise company in 2009, Naked Pizza has been widely recognized for its pioneering use of technology and social media, and continues to attract media and investment attention for its mission to demonstrate that fast food can be part of a solution for a host of health issues.
Naked Pizza considers itself a social media company that happens to sell all-natural pizza -- part of the post-recession, post-mass media driven entrepreneurship taking hold around the world. After peaking the interest of high-profile investors like Mark Cuban, the brand erected a billboard sign displaying its Twitter handle (one of the first of its kind) and set a one-day in-store sales record in which 68.6% of sales came from customers calling because of Twitter. Naked Pizza's concept and use of social media has since been featured in publications such as The New York Times and Entrepreneur Magazine, as a Twitter case study and in numerous other marketing, social media and technology blogs.
"Social media has been embraced in a unique way, fueling entrepreneurial activity but also as part of a culture eager for opportunities of expression," says co-founder Robbie Vitrano.
"Fast food is arguably the most successful commercial enterprise in the world in terms of marketing, product, distribution, and economies of scale. Our business boils down to our pizza being a point of authentic connection -- an honest exchange that starts a conversation about the food supply, policy or anything else people want to talk about," says co-Founder Jeff Leach, "It gives people some tools to make better decisions about their health, the system and the food they eat. It's about igniting a movement."
Naked Pizza currently has open locations in New Orleans, Miami, Louisville (KY), Orlando, Victor (NY), Lexington (KY), San Diego, Boston and Dubai (UAE) and are expanding to Cincinnati (OH), Phoenix (AZ), Washington D.C., Boulder (CO), New York City, and Princeton (NJ) this year. For more information please visit http://www.nakedpizza.biz, or like/follow us on Facebook or Twitter.
What if pizza was good for you? And what if you could use fast food as a Trojan Horse to solve a massive social and economic problem by demonstrating that it can be part of the solution to the global epidemic of obesity and chronic disease by making it healthful instead of harmful? And so the idea for Naked Pizza was born, in a 500-square-foot building that took in six feet of water after Hurricane Katrina. There, the company perfected a radically different pizza that uses a diversity of grains, prebiotic agave fiber, and healthful bacteria called probiotics in the crust instead of the traditional one-grain crust made from a single, highly processed, nutritionally stripped carbohydrate. Its pizzas are all-natural (and affordable, starting at $4.99) -- with no preservatives, added sugar, antibiotics or hormones in the sauce, cheese, veggies or meat toppings, promise.