Jamba Juice to Carry Nestlé(R) Jamba(R) All-Natural Energy Drinks in Store

Customers Can Enjoy Three Great Tasting, All-Natural, Jamba-Branded Quick Energy Beverages in Select Jamba Juice Outlets Across the Nation with Launch on March 15

EMERYVILLE, Calif., Mar 10, 2011 (BUSINESS WIRE) -- Jamba Juice (NASDAQ:JMBA) announced today, that, in addition to the Nestlé USA retail launch in the Northeast which began in February 2011, they will begin selling Nestlé Jamba All-Natural Energy Drinks in almost 600 Jamba Juice locations across the Nation beginning on March 15.

The Nestlé Jamba All-Natural Energy Drinks will be available in three great-tasting, fruit flavors: strawberry banana, crisp apple, and pomegranate blueberry. The energy drink beverages contain no artificial preservatives, flavors, or colors, 0g of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of caffeine derived from natural sources, is fat free and 90 calories per serving.

"The Nestlé Jamba Energy drinks are the result of an outstanding collaboration with Nestlé USA and we believe they will provide a meaningful point of difference in the $8.5 billion energy drink category," said James D. White, chairman, president, and CEO, Jamba Juice Company. "These beverages are a great fit with our growing portfolio of health and wellness products and we are thrilled to be able to offer them to our customers in our stores."

Nestlé began the sell-in of the Nestlé Jamba All-Natural Energy Drinks to retailers in the Northeast, including grocery, mass, and convenience retailers in New York, Massachusetts, Maryland, Maine, Connecticut, and Rhode Island, in February 2011. "The retail receptivity to the products has been better than we could have imagined and speaks to the untapped demand that retailers feel consumers will have for a more health-oriented energy beverage, made without artificial ingredients," said Chad Patterson, marketing manager, Nestlé Jamba Energy, Nestlé USA.

Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestlé USA and Jamba Juice Company continue to explore a number of other joint opportunities to extend the Jamba brand.

About Jamba Juice

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. To find out more about Jamba-branded products visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Nestlé USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLÉ(R) TOLL HOUSE(R), Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestlé. Good Food, Good Life" is all about. Nestlé USA, with 2009 sales of $10.4 billion,is part of Nestlé S.A. in Vevey, Switzerland -- the world's largest food company with a commitment to Nutrition, Health & Wellness -- with 2009 sales of $99 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice

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