HOUSTON, TX--(Marketwire - March 24, 2011) - Fashion designer Chloe Dao, who rose to national fame with her much publicized victory on season two of Project Runway, has created a luxurious robe for the owners of the Massage Heights locations in Houston in celebration of Mother's Day. Beginning April 1, 2011, the robe will "travel" to all thirteen Houston area Massage Heights locations, where consumers will have the opportunity to view this original designer masterpiece and register to win it.
Dao, the owner of Houston boutique Lot 8, applied her vision, expertise and talent to the embellishment of an already lavish Massage Heights' silk robe, spending an estimated 100 hours delicately cutting Soltiss beaded lace and hand-sewing the beads onto the robe with special attention to the cuffs, collar and tassel. As inspiration for this priceless, one-of-a-kind creation, Dao called to mind Chinese Imperial Gowns and Royal Robes of the past.
"Massage Heights is about affordable luxury," offers Dao, noting that "many extravagances are obtainable, just like a good massage. This robe was created to evoke pure luxury while maintaining its functionality."
Registration for the robe will be conducted throughout the months of April and May and official rules will be available starting April 1, 2011 at www.MassageHeightsHouston.com. The winner will be announced in early June. No purchase is necessary to enter the sweepstakes
NOTE TO PUBLICATIONS AND BROADCAST OUTLETS: "Before and after" photos of the robe are available in high resolution electronic formats, with a photo credit to John McCaine. Chloe Dao is also available for media interviews.
Founded in 2004, Massage Heights is a membership-based massage therapy franchise that offers a tranquil atmosphere, experienced staff, soothing services and convenience at an affordable price. Massage Heights is reaching dramatic elevations in an exploding industry, focused on providing affordable luxury products and services for the mind, spirit and body. With 68 operating franchises in the US and Canada, including 13 in the Houston area, company plans call for 288 more by 2011, with a total of 1,620 locations within the next five years.