7-Eleven Chain Launches Global Campaign for Japan Disaster Relief

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In-Store Collection Runs Through April 30

DALLAS, March 28, 2011 // PRNewswire // -- The global chain of 7-Eleven® is raising funds in close to 39,000 store locations to assist organizations providing relief for the Japanese people devastated by the March 11 earthquake and tsunami.

The world's largest convenience retailer has launched an in-store collection canister and fundraising campaign for its customers around the world to assist with Japan relief.

Dallas-based 7-Eleven is owned by Seven-Eleven Japan in Tokyo, which operates and franchises more than 13,200 stores on the island nation.

"This tragedy has been unfolding before our eyes, and people are looking to support the Japanese people in any way they can," said Joe DePinto, 7-Eleven, Inc. president and CEO. "We want to connect with our customers around the world to assist Japan and its people in rebuilding their lives after such devastating disasters."

DePinto added, "Funds collected will go to organizations in Japan that provide rescue and recovery, safety and rebuilding services. 7-Eleven will make a company contribution as well."

7-Eleven encouraged its franchisees, domestic and international licensees to join the campaign, and the request was met with resounding support.

In addition to 7-Eleven's U.S. and Canada operations, stores participating in the 7-Eleven global effort are located in:

Japan

Thailand

Taiwan

South Korea

Mexico

Hong Kong

Malaysia

Philippines

Singapore

Indonesia

Customers who want to support relief efforts in Japan can conveniently make a donation by stopping at a participating 7-Eleven store and dropping their change or a donation in a collection canister designated for Japan Relief.

Additionally, 15 third-party bakery operations that make fresh donuts, bagels, croissants and similar items delivered daily to approximately 6,000 U.S. and Canadian 7-Eleven stores have pledged a contribution to a disaster-relief organization in Japan.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,400 7-Eleven® stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales of more than $62.7 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, among GI Jobs magazine's Top 100 Military-Friendly Employers, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies, #6 in AllBusiness AllStar Franchise ranking and #29 among Top 100 Chains in Food Service. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. In addition, Symphony IRI recognized 7-Eleven in its 2009 Shopper-Centric Marketing Innovation program, and 7-Eleven received the 2010 Retailer of the Year from PL Buyer because of the company's private-label brand initiative. The company is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.

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