Jamba Juice Chairman and CEO Visits Washington, DC

Promotes Company's Health and Wellness Initiatives, Pushes for Ratification of US-Korea Free Trade Agreement and Greater Small Business Franchise Financing

EMERYVILLE, Calif., Mar 28, 2011 (BUSINESS WIRE) - James D. White, chairman, president and chief executive officer, Jamba, Inc (NASDAQ: JMBA) led a delegation of company executives to the nation's capitol last week visiting several senior Obama Administration officials. The meetings were organized to promote the Company's long-standing commitment to promoting healthy, active lifestyles, small business entrepreneurship, and to building healthier communities and schools across America. White also joined a chorus of American companies pledging their support for the US-Korea Free Trade Agreement.

Jamba's itinerary included meetings with senior officials of the Let's Move campaign, First Lady Michelle Obama's initiative to combat the nation's growing childhood obesity epidemic, staff at the President's Council on Fitness, Sports & Nutrition (PCFSN), executives at the Corporation for National and Community Service (CNCS), the organization that manages broad-based community service efforts in education, health care, recreation and the environment. Company executives also met with the White House Chef, where they highlighted their partnership with the National Gardening Association (NGA) and the Jamba's National School Lunch Program which includes all-fruit and fruit and vegetables smoothies

Jamba continues to help lead the industry in developing nutritious specialty smoothies made with whole fruit and 100% fruit and vegetables juices, with 0g trans fat, no HFCS, no artificial preservatives, and no artificial flavors. The Company has helped lead the way in the state of California in promoting healthier eating and physical fitness in schools and surrounding communities. In February 2010, Jamba and CAHPERD broke the Guinness Book of World Records by organizing 88,000 children and adults to jump or skip rope across California. Their work in promoting healthy lifestyles and partnerships with like-minded organizations, such as the WNBA, NGA, and National PTA, has been by recognized by California's former First Lady, Maria Shriver, with whom Jamba partnered in support of the Woman's Conference during the past two years.

Other meetings included an extended visit with U.S. Commerce Secretary, Gary Locke, Deputy US Trade Ambassador, Demetrios Marantis, and senior advisors at the U.S. Small Business Administration.

"Jamba Juice is at a very critical place in both the U.S. and global market place. Jamba has been a leader in providing customers with solutions to help simplify and inspire healthy, active living, for more than 20 years. With the obesity crisis facing our nation and the global focus on health and wellness, that mission has never been more relevant, said James D. White, chairman, president, and CEO. "We were delighted to meet with members of the President's team to discuss innovative ways we can help promote healthier living, especially for the nation's youth."

In his meeting at the Commerce Department, White briefed the Secretary and senior advisors on the Company's domestic operations and Jamba's long-standing commitment to summer youth employment. He also urged Secretary Locke to promote policies encouraging franchising as a viable option to entrepreneurship and small business development in urban communities across the country.

During his meeting at SBA, White applauded the agency for increasing its borrowing limits for small businesses and committed to assist in raising the awareness of franchising opportunities for women and minorities.

At USTR, White pledged his support for the President's US-Korea free trade agreement and outlined the Company's master development agreement with Paris Croissant, an affiliate of the SPC Group, to develop 200 Jamba Juice locations in South Korea over the next 10 years and its planned global expansion into other parts of Asia and Europe.

"I was honored to have the opportunity to visit with Secretary Locke, SBA officials and the Deputy Ambassador for Trade," said White. "The level of access we were given and substance of the dialogue, I think, further demonstrates the steadfast commitment the President and his Administration have for the country's economic growth."

To learn more about Jamba Juice visit us at www.jambajuice.com, become a fan on Facebook at:www.facebook.com/JambaJuice or follow us on Twitter: @JambaJuice.

About Jamba Juice Company

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. To find out more about Jamba-branded products visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc

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