Menchie's to Raise Funds for Japan Disaster Relief Efforts

Stores will Donate 10 Percent of this Saturday's Sales to the American Red Cross' Japan Disaster Relief Efforts

April 06, 2011 // Franchising.com // ENCINO, Calif. – Menchie's, the nation's fastest growing self-serve frozen yogurt franchise, also renowned for its commitment to giving back to the community today announced a nationwide fundraiser that will support disaster relief efforts in Japan. This Saturday, April 9, 2011, participating Menchie's stores will donate 10 percent of sales to the American Red Cross, helping support the organization's ongoing aid to Japan.

"The recent events in Japan are heartbreaking and many in the communities we serve are connected to the country in one way or another. We feel a responsibility to be supportive in Japan's time of need and are more than willing to participate in fundraising efforts," said Amit Kleinberger, CEO of Menchie's Group, Inc. "Menchie's franchisees have already raised thousands of dollars to help support various causes both nationally and in their hometowns, so we expect a great turnout for our American Red Cross fundraising event."

With a focus on being active in the community, Menchie's franchisees partner with local schools and charitable organizations through fundraising activities and education incentive programs. Recently on a national scale, Menchie's has raised money for charities and causes including Jerry's Kids and the Muscular Dystrophy Association (MDA), Autism Speaks, and partnered with the American Red Cross in 2010 to support victims of the Haitian earthquake.

"We're a brand that makes people smile, so it is second nature for us to help those who need it," added Kleinberger.

Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own private label. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

ABOUT MENCHIE'S

Menchie's mission statement is "we make you smile." Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends gather. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry. Menchie's has 70 locations open, with an additional 120 currently in development, and is poised to total more than 180 locations by the end of the year. Menchie's has also begun international expansion, with two stores open in Canada, and has plans to operate stores in Japan, Mexico, Australia, Costa Rica, United Kingdom, Puerto Rico, Morocco, Egypt, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, India, China and New Zealand. For more information, including franchising opportunities, visit www.menchies.com.

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