Sweet Dreams of Cookies and Cream: Häagen-Dazs(R) Shops and Nestlé(R) Toll House(R) Café Team Up to Offer the Ultimate Dessert Destination

Two Industry Leaders Serve Up Unparalleled Dessert Experience

April 07, 2011 // Franchising.com // MINNEAPOLIS – Häagen-Dazs Shoppe Company and Nestlé Toll House Café by Chip have joined together to offer business investors one sweet franchise deal.

The franchisor of all-natural, super-premium ice cream today announced it will rollout a two shop, hybrid franchise deal for one, a $30,000 value, that pairs Häagen-Dazs Shops with Nestlé Toll House Café by Chip, the premier dessert café restaurant company, all under one roof. As part of the new deal, franchise owners can create a new additional in-store revenue stream while diversifying their business portfolio and product offering.

"Nestlé Toll House Café by Chip is a perfect complement to the Häagen-Dazs Shops franchise opportunity as it opens the door for our franchise owners to reach out to a whole new category of customers," said Dawn Uremovich, president of Häagen-Dazs Shops. "Our investors can now choose to dominate the dessert industry with a more dynamic array of products, all while taking advantage of prime real estate opportunities and the ability to cross train staff, marketing and promotions. We look forward to serving our customers, and our franchise owners, the best of both worlds."

Häagen-Dazs' will feature a full menu of super-premium ice creams and sorbets, signature Dazzler™ frozen desserts, and a refreshing array of frozen beverages, all made with the finest ingredients available. Nestlé Toll House Café by Chip's counter will offer additional indulgent desserts including Nestlé Toll House cookies, brownies, muffins, and Nescafé® gourmet coffee drinks.

"Häagen-Dazs continues to captivate its customers with new and innovative menu items and with this partnership, will take both brands to a whole new level of success," said Ziad Dalal, founder of Nestlé Toll House Café by Chip. "We couldn't be more proud than to partner with a brand rich with history that is known for its high level customer satisfaction and operations. We look forward to coming together with Häagen-Dazs to offer all our guests an indulgent, one-stop experience that is sure to be unforgettable."

For more information on franchising opportunities with Häagen-Dazs Shops and Nestlé Toll House Café by Chip, please visit www.nestlecafe.com or http://haagendazs.com/shops/, or contact Alexis Butterfield at (612) 337-3314 or alexis.butterfield@us.nestle.com or Ted Milburn at (360) 863-6326 or tmilburn@nestlecafe.com.

About Häagen-Dazs Shoppe Company

Founded in 1976, Häagen-Dazs Shoppe Company, Inc. is the U.S. franchisor of all-natural, super-premium ice cream shops across the United States with more than 250 locations. Passionate about providing the highest quality ingredients with superior customer service, Häagen-Dazs prides itself on offering top quality frozen desserts in environments for all ages to enjoy. For more information, please visit http://haagendazs.com/shops/.

About Nestlé Toll House Café by Chip

Nestlé Toll House Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises around 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins and Nescafé® gourmet coffee drinks. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestle Toll House Café in 2000. Aggressive and continued growth is scheduled for 2011 including expansion in the United States, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.



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