Women's Fitness Franchise Announces Successful First Quarter for 2011

Lady of America Sees Membership Increase and Unveils Two New Clubs

FORT LAUDERDALE, FL--(Marketwire - April 14, 2011) - Despite a slow economic turnaround, Lady of America Franchise Corporation, a leader in women's fitness, started 2011 with a robust first quarter. The growth was due in part to increased membership worldwide and the expansion and opening of new fitness clubs in the United States and abroad.

While most consumers are still budget-conscious where their spending habits are concerned, they did make fitness a priority for the start of the New Year. Lady of America added two new clubs in Hato Rey, Puerto Rico and Woodbridge, NJ increasing the amount of women in the gym. The new clubs bring Lady of America's total to 200, including women's fitness centers located in the United States, Canada, Puerto Rico, Ireland, the United Kingdom, South Africa and Israel.

The corporation also saw six resales of its franchises this quarter. The resales occurred in West Palm Beach, FL; Weston, FL; San Antonio, TX; White River Junction, VT; Grand Island, NE; and Yakima, WA.

"For women, fitness is definitely not a fad. Even in hard times people are making a commitment to staying fit. It is something everyone needs," said Gerry Weber, CEO of Lady of America Franchise Corporation.

The Fort Lauderdale-based company also announced a conversion of seven Lady of America fitness centers to LOA Fitness for Women. These conversions were in Florida and Texas. LOA Fitness for Women combines the best of the company's proven brands along with the latest product and service offerings, while maintaining the Lady of America signature culture.

For more than 27 years Lady of America Franchise Corporation has taken a comprehensive approach to the women's fitness and wellness industry. The company operates full-service fitness clubs that offer an integrated selection of programs, services and products to meet the fitness needs and active lifestyles of its members worldwide. Lady of America Franchise Corporation offers its members group fitness classes, strength and cardio training, personal training, nutritional advice and spa services.

The company's brands include LOA Fitness for Women, Lady of America, Ladies Workout Express, Workout Express and HCOA Fitness.

Lady of America Franchise Corporation is expected to continue 2011 with steady growth and expansion. "We are excited that the industry overall is moving upward and that our brands are attracting new owners and members," said Weber.

About Lady of America Franchise Corporation

For more than 27 years, Lady of America Franchise Corporation (LOAFC) has been an innovator in the constantly evolving business of women's fitness. LOAFC was established in 1984 with the goal of providing a safe and rewarding environment to women working on their fitness and lifestyle goals while enjoying the company and support of other women. The company continues to host fun fitness and exercise challenges for women's fitness. Today, LOAFC is the world's largest full-service chain of women's fitness centers with 200 franchises in operation across 45 states and nine countries under the brands LOA Fitness for Women, Lady of America, Ladies Workout Express, Workout Express and HCOA Fitness.

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