Wingstop Debuts Glider Sandwiches
New menu item available for a limited-time nationwide
April 18, 2011 // Franchising.com // RICHARDSON, Texas – Now that they have perfected the chicken wing, Wingstop is taking on the chicken sandwich. The national chain that specializes in made-to-order chicken wings, is expanding its menu to include its original version of the chicken sandwich – Gliders.
Made with a three-ounce boneless, all white meat chicken breast, then coated in Wingstop's proprietary seasoned breading, the sandwich is cooked-to-order and served on a fresh-baked yeast roll with pickle slices, and sauced and tossed in any of the nine Wingstop proprietary flavors, or plain.
Gliders debut in restaurants nationwide today and are available for a limited time only.
"The Glider sandwich brings another great tasting product to our menu," said Andy Howard, Wingstop Chief Marketing Officer. "Since they are available in all of our flavors, or plain, it's like introducing ten sandwiches in one, and it offers guests more options for lunch and dinner."
The Glider is offered a la carte in two, four or six sandwiches, as well as a two-piece Glider Combo served with fresh-cut seasoned fries and a beverage.
More information on Wingstop and Gliders is available at www.wingstop.com. Franchising information is available at www.wingstopfranchise.com or by calling 972-686-6500.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 475 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced more than seven consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival and has been voted 'best wings' by outlets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.