HuHot To Crowd-Source New Sauce Name with Facebook Contest

April 29, 2011 // Franchising.com // Missoula, MT – HuHot Mongolian Grill is holding a contest to let its Facebook fans decide the name for this summer's Sauce of the Season. Each quarter the create-your-own stir-fry concept unveils a new limited-time sauce available on the food bar such as the current offering, Thai Lemon Basil™. This week HuHot guests will have the opportunity to name next quarter's Asian orange sauce through a Facebook contest.

Consumers can submit sauce name entries starting today via the HuHot Mongolian Grill Facebook page, http://www.facebook.com/huhot. Top sauce names that best communicate the flavor profile and HuHot brand will be selected, then fans will be allowed to vote for their favorite the following week. Those who submit sauce names that make it to the voting round will win a $25 HuHot gift card. The final winner will receive a party for 10 people at their local HuHot plus their name will be featured on all point of sale materials promoting the next sauce of the season, including posters and banners. As an added perk the final winner will get to taste the sauce they named in a sneakpreview event prior to its national launch.

HuHot has a large and active fan base of over 83,000 people on Facebook. Recently the online restaurant industry publication, MonkeyDish.com placed HuHot just behind larger chains, like Pei Wei and Adobe, in their social media index for restaurant companies. According to HuHot CEO Andy Vap, "HuHot has a cult-like following, and it's only natural to reach out to those who know and love our concept to get them involved in making this decision. We're excited to see what our creative Facebook community comes up with!"

Anyone who "likes" HuHot on Facebook can enter a sauce name though the Contest tab on the main page, which is dedicated to the Sauce of the Season naming contest and provides a full description of the sauce. Entries must be accepted by May 11, 2011.

For more information contact: Monica Minford, Director of Web Development, (406) 251-4303 monica.minford@huhot.com

About HuHot Mongolian Grills, LLC

HuHot is a create-your-own stir fry concept that offers a wide variety of meats, seafood, noodles, fresh veggies, and signature sauces to suit your tastes. Select your favorite ingredients then have it cooked to perfection before your eyes on a 6-foot Mongolian grill that puts out 950,000 BTUs. With unlimited trips to the grill, you can create a different meal every time.

HuHot Mongolian Grills, LLC opened its first restaurant in Missoula, Montana in 1999 focusing on fresh food, signature sauces and great service. Over the past 11 years, the concept has grown to 37 locations in 14 states and that focus has remained unchanged. Last year year HuHot Mongolian Grill, LLC was ranked in the 2010 Franchise 500 by Entrepreneur and in 2007 through 2009 was named on the Future 50 list of fastest growing restaurant chains by Restaurant Business magazine.

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