7-Eleven(R) Invites Fans to Celebrate the Return of the Wolfpack
'The Hangover Part II' fans can bounce back from their wild nights with 7-Eleven® in-store specials, exclusive online content and a chance to win a trip to Las Vegas!
DALLAS, May 2, 2011 // PRNewswire // -- While 7-Eleven® can't change what happened the night before, the global convenience-store chain is helping customers celebrate The Hangover Part II movie launch with "morning-after" specials, exclusive Super Big Gulp™ collectable cups, and a trip to Las Vegas for one lucky fan.
The "Wolfpack" is back as the highly anticipated sequel hits theaters May 26. The original cast from The Hangover is back together again, this time traveling to exotic Thailand for Stu's (Ed Helms) wedding. What happens in Vegas may stay in Vegas, but what happens in Bangkok can't even be imagined.
The ensemble cast includes Bradley Cooper, Ed Helms, Zach Galifianakis, Justin Bartha, Ken Jeong and Paul Giamatti. The film is the follow up to the record-breaking 2009 comedy The Hangover, which grossed more than $467 million at the worldwide box office and won a Golden Globe for Best Motion Picture - Musical or Comedy.
7-Eleven is offering fans an exclusive peek of the movie through five collectable Super Big Gulp™ cups featuring never-before-seen moments from The Hangover Part II. Collect all five at 7-Eleven stores nationwide to reunite the "Wolfpack."
Want to win a trip to take your own wolfpack on a memorable journey or get other exclusive Hangover Part II items? Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas. Fans can download the SCVNGR app, available on iTunes and through Android Market, and begin playing today. Check-in at stores and complete tasks for points, like taking a picture with a Super Big Gulp® cup featuring your favorite Hangover Part II character or a photo with your wolfpack at a 7-Eleven store. Fans can cash in points for prizes like tattoos (the temporary kind), t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas. You don't need to misplace someone to go on a scavenger hunt with this interactive game.
7-Eleven's morning-after specials also offer something for a friend who might be recovering from their own night before. With the Get Well Card application on 7-Eleven's Facebook fan page (www.facebook.com/7-Eleven), fans can choose a message and a featured snapshot from the movie to tell them you are thinking about them.
Everyone knows that the morning after calls for some serious refueling, so 7-Eleven has created the perfect combination of a coffee and a breakfast sandwich for $3.
For more information on 7-Eleven locations, deals and products, visit www.7eleven.com. Visit the 7-Eleven Facebook Fan page at www.facebook.com/7eleven to send Facebook Get Well cards and view other promotion announcements.
Assisting 7-Eleven in developing the partnership and promotion for The Hangover Part II program is FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,400 7-Eleven® stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales of more than $62.7 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, among GI Jobs magazine's Top 100 Military-Friendly Employers, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies, #6 in AllBusiness AllStar Franchise ranking and #29 among Top 100 Chains in Food Service. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. In addition, Symphony IRI recognized 7-Eleven in its 2009 Shopper-Centric Marketing Innovation program, and 7-Eleven received the 2010 Retailer of the Year from PL Buyer because of the company's private-label brand initiative. The company is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
SOURCE 7-Eleven, Inc.