May 02, 2011 // Franchising.com // BOSTON, MA - Add Florida to Koko FitClub's growing locations list. Koko FitClub, LLC, is the fitness franchise revolutionizing the industry with spa-like clubs built around groundbreaking, proprietary exercise technology- the Koko Smartraining System. Today the company announced their debut in the Sunshine State. Koko FitClub Coral Springs/Parkland, Florida has joined the Koko family of nearly 40 clubs nationwide. Owners Amy and Rob Sottile have opened their first of three clubs planned for the area at 6290 West Sample Road, Suite 104 in Coral Springs.
Rob and Amy Sottile are Coral Springs locals whose family and professional lives are woven tightly into the fabric of the local community. Helping their friends and neighbors live healthier lives through their new Koko FitClub is the natural next step for a couple who has made it a professional priority to do good. Rob and Amy successfully ran a children's fitness franchise for 10 years, helping thousands of local kids get fit, build self-confidence and have fun. In addition, Amy is certified as a doula, a professional child birth coach who has been the maternity support for many Coral Springs women and a one woman welcome wagon for some of its newest little faces. Says Amy, "We want to help people, and that's what Koko is all about. Helping people be healthier."
The Sottiles were also drawn to Koko because of its sharp contrast, operationally, to their last franchise business. According to Amy, "if we weren't at our old business, then it wasn't running the way we wanted it to run." They found great experiences for their customers were wholly dependent on the quality of their staff. It was tough to find, manage and schedule enough great people. Rob says, "we found people enrolling their kids based on who was teaching, and more often than not, Amy and I were the preferred instructors." Koko is different, Amy explains, "we are here, building our business and making people feel welcome, but it isn't us or our staff that people come for. They come because they love the Koko Smartraining System."
Mary Obana, President and Co-Founder of Koko FitClub, says of Koko's first Florida developers, "Rob and Amy have solid franchising experience combined with a passion and enthusiasm for improving the well-being of their community- for years they have made it a personal and professional priority. I can't imagine any two people better suited to introduce Koko FitClub to Florida. That mix of business know-how and altruism is going to make a huge, positive impact on the health of their community."
Koko FitClub is the groundbreaking fitness franchise changing lives across America and into Canada. Hailed by BusinessWeek as "what the fitness industry needs" and winner of the prestigious Nova7 award for innovation in the fitness industry, Koko is a completely unique, proprietary reinvention of the personal training studio. Instead of human trainers, Koko FitClub features Koko's patented Smartraining System Technology, automated personal smartraining developed with assistance from the founding Director of the MIT Center for Sports Innovation. The progressive Smartraining programs take the guess work out of fitness with customized, technology-guided workouts lasting thirty minutes or less. In half the time and at a fraction of the cost, Koko FitClub members see results rivaling those of elite personal training. With over 150 Koko FitClubs already in development across 20 states and provinces, the company is actively fulfilling its mission to change lives, and well on the way to reaching its goal of being the way the world gets- and stays- healthy.