Haagen-Dazs Shops Serves Up Free Scoop of Flavor

Popular Ice Cream Brand Gives Free Scoops to Public, Launches Social Media Flavor Ambassador Campaign

May 03, 2011 // Franchising.com // MINNEAPOLIS – As if warm weather wasn't already enough reason to celebrate, the Häagen-Dazs® brand, known for its all-natural, super premium ice cream, today announced it will host a free flavor day for customers visiting any participating Häagen-Dazs shop location nationwide.

On Tuesday, May 10, from 4 p.m. to 8 p.m., the Häagen-Dazs brand is encouraging consumers to round-up friends and family members to stop by and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the well-known brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies.

"May is a time when communities across the nation start to say so long to winter woes and hello to the sweet sound of summer," said Dawn Uremovich, president of Häagen-Dazs Shops. "We wanted to create a fun-filled afternoon that gets people out of their houses and we couldn't think of a better way than to entice them with a free scoop of ice cream."

For loyal fans of the brand interested in becoming the Häagen-Dazs Shops' Flavor Ambassador, participants can visit www.facebook.com/haagendazsshops and upload a video explaining why they should be honored with the prestigious title. A panel of judges from the company will award one lucky winner free ice cream for a year as well as the opportunity to provide feedback on prospective new flavors, a blog spot on the e-club newsletter and much more.

"The Häagen-Dazs brand values its customers and what better way to give back and engage our fans than by offering them an opportunity to become a flavor ambassador," added Uremovich. "We look forward to seeing and reviewing all the creative videos and posts as we set out to find the ultimate flavor ambassador."

To find out if your local Häagen-Dazs Shop is a participating location, please visit the Shops locator on www.haagendazs.com/shops.

About Häagen-Dazs Shops

The first Häagen-Dazs Shop opened in 1976, giving consumers a new outlet for Häagen-Dazs all-natural super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 250 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.com/shops/, join the company's fan page at facebook.com/haagendazsshops, follow the brand at twitter.com/haagendazsshops or e -mail ownashop@icecream.com.

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