WHITE PLAINS, N.Y., May 03, 2011 (BUSINESS WIRE) -- Sheraton Hotels & Resorts is launching a weekend promotion that will allow guests to experience live, outdoor performances by artists such as Brad Paisley, Sheryl Crow, and Selena Gomez. Sheraton guests will receive two lawn seat tickets, valued up to $80, to a select Live Nation amphitheater concert with every weekend hotel stay booked under this promotion in North America on or before September 5, 2011.
To kick-off the promotion, Sheraton will be giving away 10 pairs of premium tickets to see reigning CMA Entertainer of the Year Brad Paisley on June 3, 2011 at Farm Bureau Live at Virginia Beach. Like Sheraton on Facebook and follow the brand (@SheratonHotels) on Twitter for a chance to win.
"Thanks to the innovative alliance between Starwood Preferred Guest and Live Nation, we look forward to offering Sheraton guests the opportunity to take a friend or family member to a live outdoor concert with the nation's top artists," said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. "This exciting, new promotion is another creative way to connect our guests while sharing a unique social experience."
Sheraton is Starwood's largest and most global brand and boasts a portfolio of more than 400 hotels and resorts in key destinations around the world including New York, China and India.
The Sheraton promotion is the result of the multi-year, multimillion-dollar strategic sponsorship alliance between Starwood Preferred Guest and Live Nation Entertainment. As the exclusive preferred hotel partner of Live Nation Entertainment, Starwood gives guests access to a variety of music-inspired promotions and experiences ranging from premium tickets to sold-out shows to a meet and greet with singing sensation Katy Perry, a sound check and meet-and-greet with Latin superstar Ricky Martin or the chance to participate in a pre-show sing-along with Pat Monahan of Train, plus private acoustic performances around the globe starting with Johnny Rzeznick of the Goo Goo Dolls at the W Union Square. See www.spg.com/experiences for additional information.
For more information and to book the Sheraton weekend promotion please visit www.sheraton.com/livenation.
Sheraton Hotels & Resorts, like all brands within Starwood's robust portfolio, is proud to offer the Starwood Preferred Guest(R) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG(R) offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program. For more information visit www.spg.com.
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), one of the leading hotel and leisure companies in the world with 1,051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and ElementSM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) - STARWOOD.
*Terms & Conditions: Valid on new reservations only.While supplies last.For complete Terms & Conditions visit www.sheraton.com/livenation.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.