Business Expert Asks: Is Your Business Taking Advantage of the Age of Mobility? The Lowdown on Social Location Marketing

Business owners have to actively participate in any social networking or location-based program.

COQUITLAM, BC, May 11, 2011 /24-7PressRelease/ -- With the number of smartphone users growing exponentially, ActionCOACH Master Licensee Peter Williamson wants small business owners to take advantage of the customer base of over 60 million users that accompanies this trend. But with social networking technology changing almost every day, it can be tough to stay on top of new developments, something that he teaches his clients to do.

Williamson believes it's a powerful marketing force, but that its success depends on the amount of time and effort small business owners are willing to put into it. As an example, the most popular location-based app, Foursquare's popularity is due to the incentives it offers customers. When users 'check in' to a location, they can amass points and badges which can translate into discounts and offers from business owners. But in order for a business to really benefit from Foursquare's capabilities they have to be willing to build in those incentives. And platforms like Yelp - a location-based review site - now offers businesses the opportunity to reply to reviews, an element of interaction with proven results.

"Each technology offers something different to its users, and it's important that businesses understand how they can benefit from the different programs. There's no one social location model that fits all," says Williamson. "And it's not enough for businesses to just 'sign up' and expect to see results; that's not how it works. Business owners have to actively participate in any social networking or location-based program. But with all of these apps, it's absolutely critical that business owners actively participate if they want to reap the rewards."

Location-based commerce is clearly here to stay, and it's important that small business owners understand the advantages and disadvantages of each platform. Social networking and social location marketing are key elements of Williamson's business coaching programs.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

MassageLuXe
MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single...
Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...
Discovery Point Child Development Centers®
Leading education-based childcare franchise founded in 1988 with corporate headquarters in Atlanta, GA. with a turnkey business model, real estate...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)