Jamba Announces Significant Progress Against CPG Initiative

Over 20,000 Points of Retail Distribution and All Products Commercialized

EMERYVILLE, Calif., May 11, 2011 (BUSINESS WIRE) -- Jamba Juice (NASDAQ:JMBA) provided an update regarding key accomplishments against its CPG initiative. With the official launch of the Jamba-O.N.E. coconut water fruit juices, which will begin distribution on May 24, 2011, the Company has successfully commercialized all nine of their licensed product lines. Collectively Jamba has, through its licensees efforts, achieved over 20,000 points of retail distribution and has placed over 30 individual products on shelves in retail outlets across all 50 states.

"Jamba continues to seek opportunities to extend the Jamba brand and maximize revenue by leveraging the brand in new and complementary consumer packaged product categories and further commercializing existing products at retail outlets. We will continue to deliver on-trend, forward-looking healthy, active lifestyle products that support consumer needs and desires," said Julie Washington, Vice President and General Manager, Consumer Products, Jamba Juice Company. "All of our products have been commercialized which we believe is a tremendous accomplishment in a short period of time. We expect to introduce additional new product lines and achieve even greater retail presence of Jamba-branded items throughout the coming months."

In addition to leveraging a powerful brand that generates instant awareness and broad acceptance among consumers and retailers alike, product introductions have been afforded significant marketing and PR support including merchandising at over 600 Jamba retail stores, social media, website, and email buzz reaching almost 1-million Jamba Facebook fans and over 400,000 Jamba database members, and full access to Jamba distribution partnerships and relationships. Jamba expects CPG growth will continue to accelerate as they introduce additional product lines via new partners, expand category offerings and new lines with existing partners, gain entry into new channels and achieve expanded distribution with retailers across the nation. Jamba-branded lifestyle products are now available collectively at retailers across all 50 states.

Jamba Smoothie Kit

Inventure Foods has developed a line of Jamba-branded blend-and-serve, frozen fruit and yogurt smoothie kits. The at-home smoothie kits include a variety of fresh-frozen, whole fruit pieces, including raspberries and blueberries from Washington-based Rader Farms, an Inventure Foods company. Inventure Foods recently released a fourth flavor, Caribbean Passion, and plans to further extend their smoothie kit portfolio with additional flavors in the coming months.

Jamba Frozen Novelty Bar

Oregon Ice Cream has developed a line of Jamba-branded frozen fruit sorbet and fruit sorbet and yogurt bars made with real fruit and all natural ingredients with prebiotic fiber and probiotic cultures. The three frozen fruit sorbet and yogurt bars additionally contain probiotic cultures and were recognized by Parent magazine as a top healthy kids snack in February 2011.

Nestlé Jamba All-Natural Energy Beverage

Nestlé USA has developed a line of all-natural, fruit juice-based energy beverages. Nestlé Jamba All-Natural Energy Drinks feature real fruit juice boosted with natural caffeine, for a great-tasting, energy drink alternative. The Jamba All-Natural Energy Drinks are available in three unique flavors: Pomegranate Blueberry, Strawberry Banana, and Crisp Apple. Nestle has made significant progress in their Northeast retail introduction of the energy beverage.

Jamba Daily Superfruit Shots

Zola has developed a line of Jamba-branded daily Superfruit shots. Designed to provide quick and easy nutrition, the Jamba-branded Daily Superfruit Shots are a fresh take on dietary supplements which capture the delicious flavors and benefits of Brazilian Superfruits. The Daily Superfruit Shots are available in California Jamba Juice retail stores in 1oz. and 2oz. shots or by the bottle for convenient at-home use. They come in three delicious flavors: Açaí Antioxidant Booster, to help fight free radicals; Cupuaçu + Mango Vitality Booster, to boost vitality and endurance; and Acerola + Caja Vitamin C Booster, to help support the immune system.

Jamba Fruit Cups

Sundia Corporation has developed a line of Jamba-branded fruit cups. The line of great-tasting, better-for-you, nutritionally-boosted fruit cups can be eaten as a convenient snack or as a supplement to any meal. The new fruit cups come in three flavors: Ruby Red Grapefruit, Peach, and Pineapple - and provide the added benefit of a supplemental boost containing antioxidants for cell health, calcium for bones, and B-vitamins for energy. Offered in a convenient, on-the-go package, the fruit cups provide a quick and easy way for kids and adults alike to eat more fruit.

Jamba Trail Mix

Johnvince Foods has developed a line of Jamba-branded trail mixes featuring interesting blends with unique nutritional benefits that fit a healthy, active lifestyle. The trail mix products come in four flavors each with their own unique benefits: Fruit-i-licious Probiotic Power, Matcha Fruit Energizer, Tropical Fruit-i-Mania, and Cranberry Chocolate Antioxidant.

Jamba Fruit-Infused Coconut Water

On May 24, O.N.E. will begin distribution of a new line of Jamba-branded coconut water fruit juice products. This new line will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company. Jamba-branded coconut water fruit juice leverages the natural isotonic benefits of coconut water and the great-tasting flavors of various fruits to provide a highly unique and satisfying beverage option for health-minded, active individuals.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. As of April 18, 2011, Jamba Juice had 744 locations consisting of 308 company-owned and operated stores and 436 franchise stores. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

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