"Here We Grow Again" U-SWIRL Frozen Yogurt Cafes Expanding to Texas and New Mexico

U-Swirl to open a combined total of eleven locations in Texas and new mexico

HENDERSON, Nev., May 19, 2011 // PRNewswire // -- U-Swirl, Inc. (OTCQB:SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that it has awarded area development rights to Family Yogurt, LLC to develop at least ten U-Swirl Cafes in the State of New Mexico, and it has also awarded franchise rights to Waco Swirl, LLC to develop a U-Swirl Cafe in Waco, TX. All the stores need to be developed within 48 months.

U-Swirl is strategically developing its brand across the country with the help of seasoned business professionals. Dr. Lawrence Lehrner, owner of Family Yogurt, LLC, said, "I am totally hooked on U-Swirl. I stop almost daily to get my fix. The manager is very friendly and we struck up a conversation about franchises. The entire management team was very friendly and helpful as I explored the franchise opportunity. I visited a few cities and decided that Albuquerque was the ideal location for U-Swirl. I am excited to be on the U-Swirl team and look forward to opening multiple stores all over New Mexico." Stacey Scarborough, owner of Waco Swirl, LLC, added, "I'm so excited to be a part of the U-Swirl family. I've been looking for a franchise with such new and innovative ideas for over a year, and now I found it in U-Swirl."

For those keeping track, there are twelve locations open, and over 60 cafes signed up. U-Swirl should be operating in nine states in the near future.

You may find Information on U-Swirl, Inc. at the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE U-Swirl, Inc.



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