Jamba Juice Builds on Success of Whirl'ns(TM) Frozen Yogurt Program

Company Expands Innovative, Nutritious Treat Offering Into Two Additional California Markets

EMERYVILLE, Calif., May 19, 2011 (BUSINESS WIRE) -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, announced today the expansion of their highly successful Whirl'ns(TM) Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors found only at Jamba Juice. The line was originally launched December 2010 in 22 Sacramento area Jamba Juice stores. Jamba decided to expand the line into over 100 additional stores in Southern California. Beginning May 24, fans in select Los Angeles and San Diego area stores will be able to enjoy Jamba's unique all-natural, fruit-based frozen yogurt in 10 signature flavors, including a rotating seasonal offering.

"Our introduction far exceeded expectations," said Susan Shields, chief marketing officer, Jamba Juice Company. "The product line has proven to be an excellent fit with the Jamba brand."

Jamba Juice leveraged their product innovation and blending expertise to create a product platform that provides a meaningful point of difference to customers within the growing premium segment of the frozen yogurt category.

"We hit the mark with this product offering. Consumers perceived it to be a very different frozen yogurt experience and it has proven to be a successful addition to our afternoon and evening daypart growth," continued Ms. Shields. "Jamba is a beverage and meal solution provider that our customers can count on to make eating healthier easier. You can expect that we will continue to introduce differentiated and proprietary new products that meet those needs."

Jamba Juice has had a longtime commitment to bringing high quality, better-for-you products to fans on-the-go while promoting a healthy, active lifestyle. Jamba Juice offers customers a variety of delicious products, providing kids and adults alike, better-for-you menu options that don't sacrifice on taste. This latest announcement of Whirl'ns Frozen Yogurt represents a continuation of Jamba's transformation into a leading specialty food and beverage destination and further reinforces Jamba Juice's position as a healthy, active lifestyle brand.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. As of April 18, 2011, Jamba Juice had 744 locations consisting of 308 company-owned and operated stores and 436 franchise stores. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice Company

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