Starved for Real Vacations, Consumers Would Shave Their Heads and Give Up Air Conditioning to Get Away
Fortunately, Dire Measures Aren't Needed; Wyndham Rewards® Launches Summer Contest, Giving Away Dream Vacation
PARSIPPANY, NJ--(Marketwire - May 19, 2011) - After years of staying home in lieu of a real vacation, a new poll by Wyndham Rewards® finds that 91 percent of Americans are frustrated by staycations and ready to get away. Fortunately for them, Wyndham Rewards® is launching a "Why I Deserve a Summer Vacation" contest, which gives consumers throughout the U.S. and Canada the chance to win the vacation of their dreams.
From May 19th through June 19th, vacation-deprived consumers who submit a photo and describe why they need a vacation will be entered to win the grand prize of enough Wyndham Rewards points for a seven-night getaway at one of over 7,000 hotels and resorts, a seven-night (eight-day) Alamo® car rental certificate and a $7,000 American Express gift card for spending money.
Survey respondents who cited the craziest things they'd do to win an all-expenses paid vacation, including watching C-SPAN for eight straight hours (39 percent), shaving their heads (27 percent) and giving up air conditioning all summer (31 percent), will be relieved to know that they don't have to do any of the three for a shot at the prize.
Grand prize hopefuls have three ways to enter the contest:
- Online at www.wyndhamrewards.com/deserve
- Email via mobile device to email@example.com
- Via Facebook at www.facebook.com/wyndhamrewards
In addition to entering, consumers can also choose to rate, comment on and share their favorite "Why I Deserve a Summer Vacation" submissions with family and friends through popular social media sites including Facebook and Twitter.
Once the entry period ends, a panel of seven travel journalists will narrow the field of responses to the top seven entries. The public will then be the final decision maker on who most deserves the grand prize. Public voting will take place June 23rd through June 29th and is available, along with full contest terms and conditions, at www.wyndhamrewards.com/deserve.
"The years of staycations are over," said Robin Korman, Wyndham Hotel Group senior vice president, Loyalty Marketing. "Americans are officially ready for a real summer getaway and we're excited to offer them a chance to win their escape. Whether you're a beach bum or an adventure seeker, with more than 7,000 hotels in 36 countries, we've got the vacation you want."
Why a Vacation?
Cubicle Confinement. Work woes are the top reason Americans feel the need to get away this summer (25 percent). If your last vacation photos look a little grungy and you're in clothes from a different decade, yours could be among the one in five (19 percent) families who haven't taken a vacation since "Seinfeld" was on TV.
What to do with the prize?
Summer Siesta or Fiesta? Whether you like to party down, or just lie down on vacation, who to bring is key. Americans aren't leaving their loved ones home alone. Nearly half (48 percent) said they would share the wealth and take their family on the trip of a lifetime. About one in five (18 percent) would take the opportunity for alone-time with their significant other.
Who Most Deserves A Vacation?
When queried about who most deserves a vacation, 47 percent responded that members of the military need a break the most, followed by working mothers (29 percent).
About Wyndham Rewards
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels and offers more than 8 million active members the chance to redeem points for stays at more than 7,000 hotels throughout 36 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options, including airline travel, resort vacations, event tickets, gift certificates for leading retailers and restaurants and more. Free stays start as low as 6,000 points, while other reward options start as low as 2,200 points. Members may also choose to earn airline and rail miles with 20 leading carriers. More information is available at www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE: WYN) family of companies, is the world's largest hotel company with approximately 7,190 hotels and 609,600 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP® by Wyndham, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.
About the Survey
The Wyndham Rewards Survey was conducted by Wakefield Research (www.wakefieldresearch.com) between April 26th and May 2nd, 2011. For this research, 1,000 interviews were fielded among nationally representative Americans ages 18 years and older using random-digit telephone dialing. Quotas were set to ensure reliable and accurate representation of the total U.S. population ages 18+.
For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.