U-Swirl(R) Signs Three Store Deal for Colorado Springs

Swirling SOON IN TEN STATES!

HENDERSON, Nev., May 26, 2011 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that it has awarded area development rights to Jimmy D. Sims, a U-Swirl, Inc. board member, to develop at least three U-Swirl cafes in Colorado Springs, Colorado over the next 36 months.

Colorado represents the tenth state to be franchised by U-Swirl across the country. According to Jim Sims, "Hank and I opened the first Pizza Hut west of the Rocky Mountains in Visalia, California - number 18 in the chain. Pizza Hut is currently owned by Yum Brands, Inc." Sims added, "I have been involved with the chain for over 30 years and now there are over 13,000 stores. I really look forward to working with Hank again in the U-Swirl franchise system as I expect it to be a huge success." Hank also commented, "I have been personal friends with Jim Sims for over 40 years and had the pleasure of working side by side with him on some very successful ventures. I am very excited to have Jim and his family as part of the U-Swirl family. His operational expertise is the best I have known in my entire career."

You may find Information on U-Swirl,Inc. at the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE U-Swirl, Inc.

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