h2]Restaurant Business magazine hails founder Dan Kim as industry-leading social media guru
May 31, 2011 // Franchising.com // DALLAS – With more than 300,000 fans on Facebook and Twitter, it's no wonder Red Mango, the fastest-growing retailer of all-natural, nonfat frozen yogurt and fresh fruit smoothies, has grown to more than 120 stores across the U.S. in less than four years.
Red Mango Founder Dan Kim, who creates nearly all of the tweets and Facebook posts for the brand, knows the best way to reach consumers and grow to more locations through the effective use of social media. And his efforts haven't gone unnoticed.
Restaurant Business magazine recently named Red Mango as one of the 50 most successful users of social media in the restaurant industry as published in the April issue.
"We don't spend money on TV commercials or other advertising but have increased our budget for social media every year since 2008," said Kim. "My number one mission in 2011 is to develop a stronger relationship with our customers through social media channels like Facebook and Twitter."
Restaurant Business magazine's "Social Media 50" was tallied through exclusive research.
Visit Red Mango's Facebook fan page at facebook.com/redmango or find Kim on Twitter @RedMango and @DanKimRedMango, and on Facebook at facebook.com/dankimredmango.
Red Mango is currently awarding franchise opportunities in select markets across the country, and the company is on track to reach as many as 550 locations across the country in five years.
Red Mango offers 40 flavors of all-natural, nonfat and lowfat frozen yogurt, including the company's signature flavors – Original, Pomegranate by POM Wonderful®, Madagascar Vanilla and the newest flavor, Raspberry Cheesecake – all at around 100 calories per serving. The company also has over 20 varieties of fresh fruit smoothies, made-to-order fruit parfaits and all-natural probiotic iced teas and lemonades.
For more on Red Mango's all-natural frozen yogurt treats and meal options, please visit the company's website at redmangousa.com. Franchising information is available at redmangofranchising.com.
Red Mango, the fastest growing retailer of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 120 store openings across the U.S. Red Mango received the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award", and has been named the best frozen yogurt in Los Angeles, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and packed with beneficial live and active probiotic cultures like GanedenBC30™ (Bacillus coagulans GBI-30, 6086), which helps support a healthy immune and digestive system when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural made-to-order fruit & yogurt parfaits and fresh fruit smoothies, and also introduced the world's first all-natural probiotic iced teas that are hand-shaken to order.