May 31, 2011 // Franchising.com // Two million Brits will go to festivals across the UK this summer with 70 per cent admitting they're not in a fit state when they return to work on the Monday, according to Holiday Inn Express research. Over half (52 per cent) of festival goers confess they're so tired they lose concentration when driving home so Holiday Inn Express has introduced a Sunday night Recovery Rate to help worn out drivers break up their journey.
The special 50 per cent discount off Holiday Inn Express hotel rooms across the country will help guests trade up from sleeping in a bag to a bed without a hefty price tag. And with 42 per cent of revellers only grabbing an average of three hours sleep over an entire weekend, the Recovery Rate gives festival goers the chance to enjoy a long awaited shower, a great night's sleep and a free breakfast before they hit the road again.
Across the UK, 11.2 million work hours will be wasted the following day, as a result of tiredness and general festival fatigue. The Holiday Inn Express Recovery Rate will help guests rest up and recover before returning to work on Monday morning.
Mike Greenup, spokesperson for Holiday Inn Express said; "There's nothing worse than heading home from a weekend away, tired and in need of a shower. Add long queues and heavy traffic to the list and what started as a weekend of fun, ends up becoming a huge headache. We want to offer guests the chance to recuperate and get cleaned up. The Holiday Inn Express Recovery Rate offers 50 percent off the usual Sunday rate, making it an affordable end to the weekend away".
Adrian Tink, Motoring Strategist from RAC said; "We always see queues and heavy traffic during the festival period. Long journeys and lack of sleep can be dangerous, as this often leads to loss of concentration. Remember to take a break every two hours, and if you start to yawn, that's your body telling you to pull over. If you feel you are falling asleep at the wheel, it is advisable to stop and rest before carrying on your journey".
Whichever festival people are heading to over the next few months, the Recovery Rate will be waiting for them on the other side. The Holiday Inn Express Recovery Rate is available to book at participating Holiday Inn Express hotels from 5 June - 25 September 2011. To find out which hotels are offering the rate visit www.hiexpress.com/recoveryrate
Notes to Editors:
1 According to research from PRS for Music, 2009
2 According to Holiday Inn Express research conducted by 72 Point amongst 1006 respondents across the UK in April 2011
3 Based on total number of festival goers and an average 8 hour day
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty programme with 58 million members worldwide.
IHG is the world's largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 652,000 guest rooms in 100 countries and territories around the world.
IHG has more than 1,200 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.
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