MINNEAPOLIS, Jun 01, 2011 (BUSINESS WIRE) -- To celebrate the return of summer, Caribou Coffee is kicking off 10 weeks of savings, giveaways, fun and new all-natural smoothies. Guests can join in the summer festivities by registering online at CaribouCoffee.com. Beginning this week, guests who sign up online will have a chance to win a $200 Caribou gift card followed by giveaways such as grills, Kindles and more in the weeks to come. Guests also have the option to register for summer savings, giveaways and fun via mobile device, by texting SUMMER to 80565.
Guests can also pick up their Stay Awake for Summer frequency card at any Caribou Coffee location. After purchasing seven Caribou beverages, guests will receive their next drink for free when using the card. "With our kick off to summer program and Stay Awake for Summer frequency cards, we want to remind our guests that there are many ways to have fun and stay refreshed this summer with Caribou Coffee," said Alfredo Martel, senior vice president of marketing and product management.
Just in time for the warm days of summer, Caribou is introducing new all-natural fruit and yogurt smoothies. The beverages come in four uniquely-refreshing flavors: Mango Orange Key Lime, White Peach Berry, Strawberry Banana and a limited-time only Pineapple Coconut. "Smoothies are great to enjoy any time of the day," said Martel. "We've been sampling our new smoothies in stores and at our summer kick off event, and they've been a huge hit! People really love the delicious flavors." Better yet, as part of Caribou's Happy Monday promotion, each Monday through June guests can enjoy a new smoothie for just $3.
To kick off 10 weeks of summer savings, giveaways and fun, Caribou Coffee had guests hopping throughout the ultimate, summer-themed hopscotch. Caribou took over downtown Minneapolis by leading participants along nearly 800 feet of twists and turns across a sandy beach, through a camping ground, around a baseball diamond and into other summer themes. To continue the fun, log onto CaribouCoffee.com.
This is the most exciting summer yet. Summer's short. Stay awake for it.
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 3, 2011, the Company had 544 coffeehouses, including 135 franchised locations, in 20 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.
SOURCE: Caribou Coffee