Smashburger Celebrates Summer with a Tribute to the Classic Smashburger

Better Burger Chain Launches Video Contest to Find Most Passionate Classic Smashburger Fan

DENVER--(BUSINESS WIRE)--Smashburger, the nation's fastest growing "better burger" fast casual restaurant concept, today kicked off the summer burger season with a celebration of the Classic Smashburger, its most popular menu item. To reward loyal fans for their allegiance to the Classic, Smashburger has launched its 'Why I Love the Classic Smashburger' video contest, where enthusiastic SmashFans across the country are invited to create video entries about why they crave Smashburger's most irresistible entrée. Videos can be emailed to classic@smashburger.com from June 1 through June 20, where they will be reviewed by Smashburger for a chance to go to the finals. The five top finalists will have their video entries posted to Smashburger's Facebook page from June 24 through June 30 where fans will be invited to vote for the best submission, with the winner receiving free Smashburger for a year. The winner will be announced on July 1. Smashburger fans who vote for their favorite video will also have a chance to win various prizes.

"Our SmashFans are fanatical about the Classic Smashburger and their appreciation for this juicy burger served on an artisan butter-toasted egg bun with fresh lettuce, onions, pickles, tomato and our signature Smash Sauce has consistently put this burger in the top spot on our menu," said Tom Ryan, Founder and Chief Concept Officer for Smashburger. "We have a very enthusiastic following that passionately spreads the word about why they love Smashburger, so we felt a video contest would be the perfect way for Classic Smashburger fanatics to share their obsession for our most popular burger. We wish all of the competitors the best of luck and look forward to seeing who is crowned the winner."

Smashburger's award-winning burgers start with 100% Certified Angus Beef that is fresh, never frozen. The burgers are smashed-to-order on a flat grill to sear in the juicy flavor – a unique process that creates a delicious $5 burger. Smashburger also serves marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, entrée salads, with an array of signature sides like hand-tossed rosemary and garlic–seasoned Smashfries, sweet potato Smashfries, crispy haystack onions, and veggie frites. Smashburger guests can pair their meals with handspun Häagen-Daz shakes, malts and floats and an array of local craft bottled beers and wine.

About Smashburger

Denver-based Smashburger, the country's fastest growing fast casual "better burger" restaurant concept, is designed to be every city's favorite place for burgers. It received the International Council of Shopping Centers 2011 Hot Retailer Award and was named a 2009 Hot Concepts! award winner by Nation's Restaurant News. Smashburger has also received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

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