June 06, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for offering a clean, comfortable room and great service at the lowest price of any national chain, and Studio 6, known for putting more in guests' rooms and less on their bill, are revamping their training framework, a vital component of the goal to improve quality and consistency within the network.
"After a record-breaking period of growth during the last three years, we are taking a closer look at where we can further improve, which has led to our refocused emphasis on quality and consistency," said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. "We know that the quality and consistency of our network are a direct result of our great people and the training, development and tools we give them to get the job done."
The Motel 6 network training approach is simple and doubles as its motto: "Learn – Grow – Develop." The notion is for team members to learn their current role; grow in their current role and develop for future roles. The goal of the new training structure is to focus on the development of Motel 6/Studio 6 team members, ensuring they understand the "why" behind each course and providing them with supportive coaching along the way to successfully accomplish both their business and personal development objectives.
The new training strategy focuses on various facets including technology, custom content, professional development, certification programs, management training, leadership training, tools and resources. The new online learning tool, called iLearn@6, is conveniently accessible 24 hours a day to deliver training and provides instant reporting to supervisors. The training platform includes content that is custom-designed for specific Motel 6 network operations and features more than 200 professional development courses and certification programs designed for key roles. Tools such as reference and coaching guides are all available on the iLearn@6 platform, alongside standard operating procedures, manuals and other helpful resources. Each of the training programs fits into an overall career path for team members who can achieve certification in one role before preparing to advance to another role.
The emphasis on quality and consistency has also led to new ways of integrating subsidiary operations with franchise operations to maximize brand cohesiveness. To this aim, training has been redesigned so that new subsidiary and franchise managers will now share in the training process together, maximizing the opportunity for collaboration and expertise-sharing within the group.
The training program revamp has already yielded success for the brands. The Green Key certification online course on iLearn@6 was designed to walk general managers through the Green Key certification self-assessment, explaining the relevance and value of the environmental certification for their property prior to their completion the official self-assessment. Properties whose managers took the online course prior to completing the self-assessment scored higher on the assessment compared to those that forewent the course.
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 25 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer Wi-Fi Internet access, swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,100 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.