June 14, 2011 // Franchising.com // NEW HOLLAND, PA. - Will it be Jim, Keith, Bob, Lee or Marcus wearing a pink tutu and pink leotards to work in October? The votes are being cast now to determine which executive at Superior Walls in New Holland, PA will come to work dressed in pink to support awareness and fundraising efforts for the Susan G. Komen for the Cure®.
"When our corporate controller, Liz McQuiston, told us she would be walking in the Susan G. Komen 3-Day for the Cure event in Philadelphia this October, the guys in our company agreed to help her raise funds for breast cancer research," says Keith Weller, CFO of Superior Walls of America. "Quite simply, people are voting with their wallets to select the man they'd most like to see wear a pink tutu to work at Superior Walls."
Funds will be raised for breast cancer awareness at Superior Walls between June 15 and July 15, 2011. Each dollar pledged gets one vote for who should wear the tutu and tights --- the executive receiving the highest value in contributions will have the "honor" of getting dressed in pink.
"Our leadership team members are being exceptionally good sports about this," says McQuiston. "I think all the guys have great looking legs, but it takes someone special to pull off pink tights and a tutu. We're hoping this fun effort helps raise a large amount of money for breast cancer research. Then, when I take part in the Philadelphia walk in October I'm going to carry a picture of our winner with me to share with everyone!"
Superior Walls®, a leading manufacturer of precast foundation systems, is based in Pennsylvania with licensee manufacturing operations around the country. Each location is invited to participate in the competition by helping raise funds for the Susan G. Komen 3-Day for the Cure.
"Our company is celebrating our 30th anniversary this year," says Weller. "This is a great way for us to give back to the community at large and to help increase awareness for this valuable organization. Personally, I've asked everyone I know to vote for our president, Jim Costello, so that I don't have to get dressed in pink. We're in full competition mode here with the real winners being the Komen for the Cure organization!"
To make a donation to support Liz McQuiston's participation in the Susan G. Komen 3-Day for the Cure October effort, contact firstname.lastname@example.org.