Jiffy Lube(R) Helps Drivers Choose Best Oil Change Schedule for Their Vehicle

HOUSTON, June 14, 2011 // PRNewswire // — Jiffy Lube pioneered the fast-lube category more than 30 years ago, changing the way millions of drivers service their vehicles. Today, Jiffy Lube officially introduces a new approach to oil changes that helps customers access and understand their vehicle manufacturer's recommendations, and choose the oil change schedule that is best for their needs.

The new approach, called Oil Change Schedule (OCS), enables customers to choose when they will return to Jiffy Lube for their next oil change based on vehicle manufacturer's recommendations for their individual driving habits and conditions. "Jiffy Lube helped shape the industry, and being a leader means continually re-examining how we serve our customers," explained Stu Crum, president of Jiffy Lube International. "We're committed to arming drivers with the information they need to make informed decisions and create a personalized maintenance plan to help extend the life and value of their vehicles."

How The New Approach Helps Customers

The new approach directly engages customers in the preventive maintenance process by helping them understand what their vehicle manufacturer recommends for oil changes. This includes sharing how their driving style and conditions – whether normal or severe – affect their vehicle, so they can determine when to return for their next oil change. Ultimately, the process aligns the customer's oil change schedule with the vehicle manufacturer's recommendations, creating a maintenance plan to best suit individual customer needs.

The new approach has been implemented in more than 70 percent of all Jiffy Lube service centers, with 100 percent system participation by the end of 2011.

When customers visit a participating Jiffy Lube service center for a Jiffy Lube Signature Service® Oil Change, they will be given three choices for their new schedule:

  • Follow the vehicle manufacturer's recommendation for severe driving conditions,
  • Follow the vehicle manufacturer's recommendation for normal driving conditions, or
  • Select an oil change schedule of their own choosing.

These options are defined by vehicle manufacturer's recommendations and the selection process is quick and easy: a Jiffy Lube customer service advisor reviews the options with the customer and the customer then selects their schedule. Customers will continue to receive a Jiffy Lube window sticker reminding them when to come back for their next oil change, based on the schedule they select.

Drivers who are unsure what constitutes normal and severe driving conditions, or who want to assess their own driving style before their next oil change, can visit JiffyLube.com/education/normalvsseveredriving.aspx to learn about the differences, or they can review their owner's manual.

Reaction to OCS

The OCS approach was driven by the Jiffy Lube commitment to provide the optimal service experience for customers. Since the roll-out began in August 2009, reaction to the approach has been very positive.

"I feel like Jiffy Lube is working with me and helping me out, and that we're a partnership," said Jiffy Lube customer, Mary Beth Mannino. "I really enjoy having them help me choose when I need to bring my vehicle in."

Members of the Jiffy Lube franchise community who participated in the pilot also see value in the new approach – both for their business and customers. "OCS brings Jiffy Lube to the forefront of the industry by not only educating customers on the proper oil change schedule for their vehicle, but also helping the customer choose the schedule that is right for them," said Rick Brittain, operations manager for Lubricar, a Jiffy Lube franchise in Albuquerque, New Mexico.

Jiffy Lube is dedicated to helping drivers keep their vehicles on the road and OCS helps achieve this goal. To find a Jiffy Lube in your area, please visit Locations.JiffyLube.com. Drivers can visit JiffyLube.com/education/oilchangeschedule.aspx and click on "Ready to Choose?" to determine if one or more of their local Jiffy Lube service centers are currently offering OCS.

Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events, franchise information, and employment opportunities. Also, anyone can visit the Jiffy Lube Facebook community, "Keeping My Ride Alive," to view photos and stories from drivers committed to extending the life of their vehicles, as well as upload photos and stories of their own.

About Jiffy Lube®

Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. "Subsidiaries", "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as "anticipate", "believe", "could", "estimate", "expect", "intend", "may", "plan", "objectives", "outlook", "probably", "project", "will", "seek", "target", "risks", ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2008 (available at www.shell.com/investor and www.sec.gov). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, June 14, 2011. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

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