SAN DIEGO, CA--(Marketwire - Jun 15, 2011) - Every franchise falls into a rut sometimes; it's how you get out of it that matters. When Domino's Pizza realized that its fans weren't so impressed with its 50 year old pizza recipe anymore, the brand decided to try a bold new approach to win them back: listening to its customers and starting over from scratch. In the new June 2011 issue of Food & Drink Digital, we sat down with Domino's Pizza to learn how they used social media and advertising to rebuild the franchise stronger than ever.
"I think that a lot of the appeal of social media is honesty," Domino's spokesperson Chris Brandon told us. "So it's a natural fit to meet consumers in that place. Not only do they feel comfortable giving feedback and sounding off about what they think could be better, but it gives us a great opportunity to listen and factor that into the direction that we want to take things."
Want to find out more about Domino's daring campaign and how it fought its way up to winning back-to-back Chain of the Year awards? Read the full article at Food & Drink Digital here.
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