June 24, 2011 // Franchising.com // LAS VEGAS – Businesses need to market themselves to be successful, but the wrong marketing can not only create challenges, it can be downright deadly. ActionCOACH Steve Leach has been coaching businesses for more than a decade and understands that one key to a healthy business is advertising correctly.
Over his time with ActionCOACH, Leach has developed a methodology to help businesses in their advertising and he will outline specific strategies and effective ways to face and overcome these challenges when he gives his presentation "Keys to Writing Great Ads that Sell," at the 2011 Business Excellence Forum.
The 2011 Business Excellence Forum is the year's premier event for small business owners and entrepreneurs – offering a unique opportunity to discover cutting-edge business strategies from some of the top entrepreneurs, speakers and coaches in the world.
All of the speakers and workshops at the event are targeted to deliver high-impact and effective business growth and information to substantially grow small business income, profits and teamwork.
Both Les Brown and ActionCOACH Founder and Chairman Brad Sugars will speak at the event, in addition to a total of 11 additional speakers and coaches, including Leach.
"There are a number of factors businesses seem to either forget or not pay attention to in their advertising," Leach said. "Sometimes they don't know their numbers, so they don't know how to assess what makes an ad profitable. Even worse, a lot of the time businesses don't even know the target market they are after and how to appeal to them. We will talk about that and a lot more in Miami."
Aside from numbers and target markets, there are a number of fundamentals that businesses need to understand when it comes to creating effective advertising.
"Every part of every ad plays a part in its effectiveness. The proper usage of fonts, character size, white space and other elements of design are very important. Over time I've developed strategies that work on these parts of advertising and I'm looking forward to sharing them with everyone at the Business Excellence Forum," Leach said.
Leach's speech is just one presentation that will benefit those that attend the Business Excellence Forum. There will be a variety of speakers who will discuss many of the issues facing businesses today.
The Business Excellence Forum will we be held at the world famous Fontainebleau Hotel in Miami, Florida on August 19 and 20.
For more information or to register for the 2011 Business Excellence Forum, visit http://www.actioncoach.com/businessforum2011
ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 32 countries. To learn more about ActionCOACH and Coaching for a Cause, go to actioncoach.com.