Combination of the Workforce Changing Dynamic, Culture of Connectivity and Impact of Business Social Networking Attracting the Next Generation of Agents
June 28, 2011 // Franchising.com // PARSIPPANY, N.J. -- Better Homes and Gardens® Real Estate LLC held a national online career event on June 7 that attracted more than 300 real estate agents and prospective agents throughout the United States. The webinar served as a platform to demonstrate the career opportunities that exist in the real estate industry, and in particular at Better Homes and Gardens Real Estate.
"Now more than ever before, people want to chart their own course for their professional success," said Wendy Forsythe, senior vice president of network services for Better Homes and Gardens Real Estate and host of the event. "For people who are self-starters, who embrace building relationships, and who want limitless professional rewards, a career in real estate is an exciting option. Thanks to technology such as smart phones, tablets, and social networking, we are all hyper-connected in both our professional and personal lives. Millennials will comprise nearly half of the workforce by 2014, and are driving an increasing amount of consumer spend. The time is right for the next generation of real estate agents to join the industry and capitalize on the unique opportunities that a career in real estate provides."
Supporting the brand's franchisees in attracting the next generation of agents, the webinar was a further testament to Better Homes and Gardens Real Estate's commitment to provide its network with innovative services and tools to recruit new talent and grow their businesses. "Today's workforce trends show that people are searching for career opportunities in a way that mirrors their overall behavior online: they are looking for information, but are seeking that information in a way that affords them privacy," explains Forsythe "When they are ready to engage and take the next step, they will." The Better Homes and Gardens Real Estate brand leveraged this trend to provide a forum for prospective agents to learn more about the industry, opportunities within the brand, and engage when the time is right for them.
"The Better Homes and Gardens Real Estate career webinar set a new standard for innovation in real estate talent attraction," said Brian Griffin, CEO of Better Homes and Gardens Real Estate Elliott Coastal Living. "The turn-out was terrific, and I can see us adding new talent to our company as a direct result of this innovative event. This is just another example of the brand's commitment to its brokers' success."
"The webinar proved to be a tremendous opportunity for our franchisees to further build awareness for their companies locally and expand their talent attraction efforts, as well as for our brand to build buzz and highlight our commitment to supporting our broker owners," said Forsythe. "With 62% of the attendees considering a career change to or within the real estate industry over the next 6 to12 months, we understand the value in working to build relationships with licensed agents and unearthing new opportunities for expansion in their local market."
More information about a career in real estate career and Better Homes and Gardens Real Estate can be found at: http://www.bhgrealestate.com/Views/Careers/
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in 21 states: California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.
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